Product Marketing Sr Lead, Content Strategy

About the role

The Product Marketing Senior Lead will shape the quality, distinctiveness, and impact of Salesforce's blog, thought leadership, and broader content ecosystem. This role requires a strong understanding of AI, software, or enterprise technology concepts, and the ability to translate complex ideas into clear, engaging content.

Responsibilities

• Write and develop original, high-impact content that translates complex AI and software concepts into clear, engaging narratives and compelling use cases.
• Develop a deep understanding of Salesforce products and platform capabilities to clearly articulate what makes our technology unique and why it matters in real-world scenarios.
• Identify and develop distinctive story angles that highlight product innovation, real-world applications, customer value and outcomes, and the people and process changes required for transformation.
• Develop and maintain an editorial calendar grounded in audience needs, product innovation, market and competitive insights, and actively monitor competitor and industry content to identify narrative gaps and opportunities.
• Interview subject matter experts, practitioners, and leaders to extract insights, lessons learned, and real-world nuance, uncovering stories that go beyond surface-level success.
• Author flagship thought leadership, guides, and long-form content that builds a repeat audience, feels editorial, and positions Salesforce as a leader in AI and the Agentic Enterprise.
• Leverage AI to accelerate content creation, generate new ideas, and build scalable tools such as Gems, prompt libraries, templates, and workflows that enable teams across marketing to produce high-quality, editorial-grade content more efficiently.
• Create and adapt content across formats including blog, video, social, newsletters, and tailor stories for different audiences, channels, and levels of technical depth.

Requirements

• 6–10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains.
• A strong understanding of AI, software, or enterprise technology concepts.
• Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives.
• Strong writing, editing, and storytelling skills.
• Proven ability to develop distinctive story angles, interview SMEs, and extract meaningful insights.
• Experience incorporating competitive and market insights into content strategy.
• Experience or strong interest in AI tools for content creation and workflow acceleration, building scalable content systems (templates, prompts, frameworks).
• Ability to simplify complex topics into clear, engaging content.
• Experience working cross-functionally with product, marketing, and technical teams.

Qualifications

• Strong understanding of AI, software, or enterprise technology concepts.
• Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives.
• Strong writing, editing, and storytelling skills.
• Proven ability to develop distinctive story angles, interview SMEs, and extract meaningful insights.
• Experience incorporating competitive and market insights into content strategy.
• Experience or strong interest in AI tools for content creation and workflow acceleration, building scalable content systems (templates, prompts, frameworks).
• Ability to simplify complex topics into clear, engaging content.
• Experience working cross-functionally with product, marketing, and technical teams.

Skills

• Strong understanding of AI, software, or enterprise technology concepts.
• Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives.
• Strong writing, editing, and storytelling skills.
• Proven ability to develop distinctive story angles, interview SMEs, and extract meaningful insights.
• Experience incorporating competitive and market insights into content strategy.
• Experience or strong interest in AI tools for content creation and workflow acceleration, building scalable content systems (templates, prompts, frameworks).
• Ability to simplify complex topics into clear, engaging content.
• Experience working cross-functionally with product, marketing, and technical teams.

Benefits

At Salesforce, you'll be supported by a range of benefits designed to help you live well and thrive in your career. These include:

• Time off programs
• Medical, dental, vision, and mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• An employee stock purchasing program

For more details, visit Salesforce Benefits.

Pay

Details about pay will be provided upon hire.

Schedule

Details about the schedule will be provided upon hire.

Contact Information

To apply, please submit your resume and cover letter. For questions, contact recruiting@example.com.