Product Marketing Specialist, Undercarriage, GET, and Buckets
About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Product Marketing Specialist develops and implements customer driven products and marketing strategies to support the growth of a product family or brand.
Key Responsibilities
- Collect and classify new product ideas and strategic product extensions to support evaluation of their potential to address customer needs and to achieve goals in revenue growth and market share.
- Ensure accurate translation of market demands in products and services with the research department, engineering, and other related disciplines.
- Help product development team establish strategies ranging from product pricing, design, marketing, advertising, packaging, and future products to manage the product family's life.
- Liaise with product/brand management to ensure effective planning and coordination of advertising/public relations and promotions for new products.
- Liaise with specialist departments to ensure the effective operation and production of new/revised products.
- Interface with engineers, designers, suppliers and customers to develop product requirements and specifications.
Focus Product Lines
- Steel undercarriage
- Dealer Installed Kits (CE)
- Ground Engagement Tools
- Heating and AC components
- Assist with government accounts
Experience Required
- Bachelor's degree in Marketing, Engineering, or other relevant degree.
- Minimum of 8 years in marketing, Engineering, or other relevant experience.
- Available to travel up to 50%.
Preferred Qualifications
- Experience working with construction undercarriage is highly preferred.
Pay
The annual salary for this role is USD $106,725.00 - $163,645.00 plus any applicable bonus.
Benefits
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off