Jobs · West Virginia

PRODUCT MARKETING SPECIALIST, UNDERCARRIAGE, GET, AND BUCKETS

$107k–$164k/yrFull-time

Innovation. Sustainability. Productivity. This is how we advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products help feed and shelter the world. From alternative power to precision technology, we deliver solutions that benefit people—made possible by a collaborative, global team.

About the role

The Product Marketing Specialist develops and implements customer-driven products and marketing strategies to support the growth of a product family or brand.

Responsibilities

  • Collect and classify new product ideas and strategic product extensions to evaluate their potential to address customer needs and achieve revenue growth and market share goals.
  • Ensure accurate translation of market demands into products and services by collaborating with research, engineering, and related disciplines.
  • Help establish strategies for product pricing, design, marketing, advertising, packaging, and future products to manage the product family’s life cycle.
  • Liaise with product/brand management to plan and coordinate advertising, public relations, and promotions for new products.
  • Coordinate with specialist departments to ensure effective operation and production of new or revised products.
  • Interface with engineers, designers, suppliers, and customers to develop product requirements and specifications.

This role focuses on the following product lines:

  • Steel undercarriage
  • Dealer Installed Kits (CE)
  • Ground Engagement Tools
  • Heating and AC components
  • Assist with government accounts

Requirements

  • Bachelor’s degree in Marketing, Engineering, or other relevant field.
  • Minimum of 8 years in marketing, engineering, or other relevant experience.
  • Available to travel up to 50%.

Qualifications

  • Experience working with construction undercarriage is highly preferred.

Pay

The annual salary for this role is USD $106,725.00 - $163,645.00 plus any applicable bonus. Actual salaries will vary based on skill, experience, and qualifications.

Benefits

  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs
  • Charitable contribution matching and Volunteer Time Off

Note: Benefits listed are for US employees.

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