Product Marketing Specialist (Remote)

About the Role

This is a foundational role for someone with 1+ year in their product marketing career who is coachable, detail-oriented, and eager to build ownership over real deliverables. The person in this role will support the full solution portfolio operationally, with initial depth in Richardson's most active growth priorities:

• Accelerate Prism AI Roleplay and related AI/digital capabilities
• Richardson and Challenger methodology positioning within the broader portfolio

Coverage will expand over time into Consultative Selling, Challenger, curriculum and methodology offerings, additional digital tools, and partner-enabled products.

Responsibilities

• Product Asset Creation & Maintenance
  • Create and update product briefs, one-pagers, brochures, FAQs, battlecards, presentations, and sales enablement materials using approved messaging and brand standards.
  • Adapt approved messaging for different audiences, channels, and formats.
  • Manage reviews, approvals, version control, publication, and retirement of outdated materials.
  • Maintain the product image, screenshot, video, and demo asset repository.
  • Ensure internal teams can easily find current, approved product materials.
• Product Page & Portfolio Documentation Management
  • Manage routine updates to product and portfolio webpages, keeping descriptions, screenshots, proof points, resources, and CTAs current.
  • Coordinate updates with Digital, Creative, SEO, Product, and other stakeholders, and conduct QA once changes are published.
  • Maintain source-of-truth product and portfolio documentation, including feature summaries, naming conventions, FAQs, and messaging references.
  • Audit the website, Highspot, campaign materials, and internal repositories for outdated or inconsistent product information.
• Proof-Point & Competitive Intelligence Support
  • Maintain a centralized product proof-point and value library, organizing customer outcomes, statistics, claims, testimonials, and case studies.
  • Track the source, approval status, and permitted use of each proof point, and flag outdated or unsupported claims.
  • Monitor competitors and maintain competitor profiles, battlecards, and comparison materials.
• Launch Execution & Coordination
  • Maintain launch plans, timelines, deliverables, dependencies, and decision logs.
  • Coordinate reviews, prepare meeting agendas and status updates, and follow up with workstream owners.
  • Manage asset readiness and channel handoffs, and track deliverables through publication and post-launch follow-up.
  • Support the Director of Product Marketing & Brand to operationalize launch strategy into workstreams and channel plans, and independently lead defined smaller launches or feature releases as experience grows.
• Sales, Product and Customer Enablement Support
  • Develop and maintain battlecards, FAQs, pitch materials, and training resources in partnership with the Director of Product Marketing & Brand.
  • Maintain product talk tracks, product images, videos, and supporting assets, and track recurring questions and feedback.
  • Help synthesize customer calls, prospect conversations, surveys, and field feedback into organized summaries for leadership review.
• Product Marketing Operations
  • Manage intake and tracking of routine product marketing requests.
  • Maintain project trackers, product marketing calendars, and shared files, repositories, and templates.
  • Help establish repeatable processes for launches, asset creation, and updates.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in product marketing, content marketing, or a related marketing function.
• Strong writing and editing skills, with the ability to adapt messaging across audiences, channels, and formats.
• Experience with project management and content tools such as Asana and Canva.
• Highly organized, detail-oriented, and reliable in following work through from intake to completion.
• A natural curiosity and openness to other teams' priorities, with the ability to communicate and build trust cross-functionally.
• Demonstrated coachability and an ownership mindset — takes direction well, asks good questions, and takes pride in seeing work through.

Preferred Qualifications

• Experience creating or editing short-form video content (e.g., in Canva or similar tools) to support product launches and campaigns.
• Familiarity with sales enablement platforms such as Highspot.
• Exposure to competitive intelligence, voice-of-customer research, or win/loss analysis.
• Experience with website CMS platforms.
• Familiarity with customer-conversation or call-intelligence tools such as Gong.
• Background in B2B SaaS, professional services, or corporate learning/training environments.