Product Marketing Specialist - Product Led Growth (PLG)
Illumio · San Jose, CA · Yesterday
On-siteMarketingFull-time
Product Led Growth (PLG)
Your Impact
- Journey definition and creation – Map the total prospect experience from researching about solving a problem, to learning about Illumio, to the different phases of a demo and Trial experience.
- Sales enablement – Communicate value propositions to sales teams and develop sales materials and tools that support the selling process.
- Trial aspects of product launches – plan the Trial updates for the go-to-market launch strategy for new releases, and manage the cross-functional implementation of the plan.
- Market intelligence – learn about other Trial experience best practices from other vendors. Know the needs of our customers and prospects and be a knowledgeable authority on our competition with the ability to articulate value and differentiate our solutions.
- Demand generation activities – Partner in demand generation activities with Marketing teams.
- Cross-Departmental collaboration – Accomplish the above by having a constant communication flow with internal groups, including Marketing, Product Management, Sales and the office of the CTO.
Key product assets
- written collateral
- presentations
- solution/demo videos
- social media activities