Product Marketing Specialist - Industrial Automation

Salary Range: $74,700.00 - $124,500.00. This pay range represents the minimum and maximum compensation for the position; final compensation may vary based on work location, job experience, skills, and relevant educational attainment and/or training.

Location: Houston, TX | Employment Type: Full-time | Work Type: Hybrid (3 days a week in the office). Due to hybrid requirements, only candidates within a commutable distance (50-mile radius) will be considered. Relocation is not provided, and this position is not eligible for visa sponsorship now or in the future.

About the role

AVEVA is hiring an entry-level Product Marketing Specialist to join a globally-distributed team focused on our market-leading PI System products for industrial operations. We are looking for individuals who are passionate about industrial technology, have experience in the B2B software industry, are self-motivated, and want to build a career in product marketing.

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic, and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement, and enablement programs, we advance AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources. Whether crafting world-class events, defining go-to-market strategies, or supporting our community of sellers, partners, and customers, you’ll drive the success of AVEVA.

Responsibilities

• Create buyer personas by understanding customer pain points.
• Develop competitive intelligence by researching other solutions.
• Define and manage comprehensive go-to-market plans, including positioning, value proposition, launch strategy, and sales enablement tools.
• Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.
• Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process.
• Develop sales tools and programs aligned to the buyers' journey.
• Work closely with Sales Management, Marketing Communications, and Product Management.

Requirements

• Excellent communication skills, a growth mindset, and the ability to think creatively to translate technical features and functions into business value.
• 2+ years of experience in a B2B organization; technology/software/marketing experience is a plus.
• Experience with operations technology, historian software, SCADA, HMI, control systems, edge, IIoT, or data visualization software preferred.
• Experience with manufacturing, infrastructure, smart utilities, or heavy industries is a plus.
• Proficient in Microsoft Office, specifically Word and PowerPoint.
• Ability to prioritize tasks and manage deadlines in a fast-paced environment with acute attention to detail.
• Preference for working in a collaborative, cross-team capacity.
• Some travel may be required.

Benefits

• Flexible work hours.
• 20 days PTO, increasing to 25 with service.
• Three paid volunteering days.
• Primary and secondary parental leave.
• Well-being support.
• Medical, dental, and vision coverage.
• 401K retirement plan.

Benefits may vary by country, but packages are similarly comprehensive.