Product Marketing Specialist

Role Summary

The Product Marketing Specialist will be responsible for driving broad cross-functional coordination and facilitation of go-to-market strategies, bringing products to market from beta/pilot through full commercialization. In close partnership with Product Managers and the Marketing Manager, this position will work to develop/refine product positioning, target audience messaging and meaningful claims – bringing a wide variety of marketing collateral (digital, print, store sets, sales tools, events) to life in compelling, memorable ways. A successful Product Marketing Specialist will thrive in a fast-paced environment, managing and prioritizing concurrent projects. They should be able to think strategically and act tactically. The Product Marketing Specialist should be detail-oriented, ensuring accuracy of product information (copy and visuals) and continuity across the Pella product portfolio by channel and segment. They will work with engineering, Pella’s segment teams and internal/external creative teams to ensure that product marketing projects are delivered on time and within budget.

Responsibilities

• Drive broad cross-functional coordination and facilitation of go-to-market strategies
• Bring products to market from beta/pilot through full commercialization
• Develop/refine product positioning, target audience messaging and meaningful claims
• Create and deliver a wide variety of marketing collateral (digital, print, store sets, sales tools, events)
• Ensure accuracy of product information (copy and visuals)
• Ensure continuity across the Pella product portfolio by channel and segment
• Work with engineering, Pella’s segment teams and internal/external creative teams to ensure that product marketing projects are delivered on time and within budget

Requirements

• Strong communication skills, both written and verbal
• Experience in product marketing or related field
• Ability to manage multiple projects simultaneously
• Detail-oriented with strong organizational skills
• Experience with digital and print marketing materials
• Understanding of product development lifecycle

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related field
• 2+ years of relevant experience in product marketing or related field

Skills

• Strategic thinking and execution
• Collaborative team player
• Attention to detail
• Project management skills

Benefits

• Hybrid work schedule
• Competitive compensation package
• Professional development opportunities
• Flexible work arrangements

Pay

Competitive salary based on experience

Schedule

Hybrid work schedule