Product Marketing Specialist

Responsibilities

• Write and review landing pages, activation flows, and sales copy to drive engagement and conversion.
• Drive product marketing initiatives, including positioning, messaging, and launch campaigns.
• Plan and execute content and social distribution (blogs, LinkedIn, X/Twitter, founder amplification).
• Collaborate with product, sales, and growth teams on experiments, campaigns, and activation strategies.
• Track and measure performance using analytics, dashboards, and CRM tools.
• Support cross-functional initiatives to optimize user acquisition, engagement, and conversion.

Requirements

• Bachelor's degree.
• At least 2 years of experience in marketing or communications, with a strong emphasis on copywriting, content strategy, or brand messaging.
• Writing samples across mediums, such as product and UX copy, landing pages, blog articles, SEO content, or social media.
• Experience marketing to technical audiences (engineers, finance professionals, scientists).
• Experience supporting product launches, sales copy, experiments, activation flows, or conversion optimization.
• Experience creating content and social distribution (blogs, LinkedIn, X/Twitter, founder amplification).
• Familiarity with marketing ops and analytics (CRM, dashboards, funnel tracking).
• Familiarity with marketing design tools (e.g., Canva, Figma).