Product Marketing Senior Director
ADP · New York, NY · 1 wk ago
HybridMarketing$132k/yrFull-time
About the role
ADP is hiring a Product Marketing Executive: Global Solutions. This role is part of ADP’s ongoing growth and seeks a visionary leader to shape the narratives and positioning for ADP's Global Solutions portfolio.
Responsibilities
- Define the product marketing vision and strategy for ADP's Global Solutions portfolio, establishing market positioning, commercialization strategy, and customer value propositions.
- Build, coach, and inspire a high-performing team of product marketing leaders, fostering a culture of collaboration, innovation, and continuous development.
- Establish a world-class product storytelling capability that translates complex technologies into simple, compelling narratives focused on buyer outcomes, supported by differentiated demonstrations and customer experiences.
- Drive cross-functional alignment across Product Management, Analyst Relations, Sales, Marketing, Corporate Communications, and regional teams to deliver cohesive, customer-centric go-to-market strategies.
- Shape ADP's product presence at internal and external events, defining narratives, demonstrations, and customer experiences that showcase innovation and market leadership.
- Partner with Sales leadership to develop enablement strategies, tools, messaging, and demonstrations that equip customer-facing teams to communicate ADP's value and differentiate in competitive markets.
- Influence executive stakeholders across highly matrixed organizations, building alignment and driving strategic initiatives from concept through execution.
- Promote the voice of the customer, translating evolving market needs into positioning, messaging, and commercialization strategies that accelerate awareness, adoption, and growth.
- Establish meaningful performance metrics that help prioritize investments, measure team effectiveness, and demonstrate the business impact of product marketing initiatives.
- Represent ADP externally through thought leadership and strategic initiatives that strengthen our position as a leader in global HCM and workforce technology.
Requirements
- Bachelor's degree or equivalent experience; MBA preferred.
- 15+ years of experience in product marketing, solution marketing, go-to-market strategy, or related leadership roles.
- 5+ years of experience leading and developing product marketing teams.
- Experience marketing enterprise software, SaaS, HCM, payroll, workforce management, or related technology solutions.
- Demonstrated success leading portfolio-level product marketing strategies and complex go-to-market initiatives.
- Experience supporting multinational customers, global products, or international markets.
- Proven ability to influence executive stakeholders and drive alignment across highly matrixed organizations.
- Outstanding communication, executive presence, storytelling, and leadership skills.
Preferred Qualifications
- Experience in HCM, payroll, workforce management, or HR technology.
- Experience leading product marketing for global or multinational solution portfolios.
- Knowledge of global workforce, compliance, and payroll trends.
- Experience supporting enterprise and multinational customer segments.
Benefits
- Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.
Pay
USD $131,700.00 - USD $245,500.00 / Year*
Schedule
Full-time