Product Marketing - Manager / Senior Manager
About the role
The Role
Responsibilities
- Develop an annual marketing plan in collaboration with field marketing
- Create go-to-market programs for new offerings, market segments, and geographies
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Empower sales to communicate our products effectively to prospective customers
- Lead global cross-functional launch and release marketing initiatives
- Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
- Build product awareness through PR, article placements, and social media
- Proactively identify customer success and bring those stories to life for use in marketing
- Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
Requirements
- 3+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
- Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
- Strong project management skills with exceptional attention to detail
- Proven ability to build relationships with other teams and across all levels
- Exceptional written and oral communication skills
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Bachelor's degree or equivalent work experience
- Proven success bringing innovative B2B offerings to market
Qualifications
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retailer programs
- 1% charitable giving program
- Base pay: $75,000 - $150,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location.
- Average salary range: $94,850
Skills
- Strong project management skills
- Exceptional written and oral communication skills
- Ability to build relationships with other teams
- Fast learning ability
- Attention to detail
- Experience in B2B product marketing
- Ability to develop clear, concise, compelling messaging
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retailer programs
- 1% charitable giving program
Pay
- Base pay: $75,000 - $150,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location.
- Average salary range: $94,850
Schedule
- Varies based on the role and location
Company Information
Veeva is a Public Benefit Corporation (PBC) with a public benefit purpose to help make the industries we serve more productive and create high-quality employment opportunities. Veeva has taken a strong stance against the use of non-compete agreements that can limit employee opportunities. We do not require our employees to sign non-compete agreements, and we have taken legal action to fight the unfair use of these agreements by other companies because we believe such agreements limit an employee’s fundamental right to work where they choose. We believe in our people and want them to be successful here at Veeva or wherever their careers take them.
Work Environment
We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Product teams are organized in regional product excellence hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly. Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.