Product Marketing Manager, Regulated Industries

San Francisco

USD 182,000–207,000

About the Role

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and nurturing existing teams to drive upgrades. Our team is growing rapidly and includes team members focused on revenue marketing, product marketing, content creation, partnerships, ads, and lifecycle marketing.

In this role, you'll drive our global strategy for regulated industries.

Responsibilities

• Develop and execute the global product marketing strategy for Asana in regulated industries (e.g., healthcare, financial services, government).
• Create compelling messaging and positioning that resonates with regulated industry customers and prospects.
• Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and drive adoption.
• Design and launch campaigns targeted at net new accounts and existing teams to drive upgrades and expansion.
• Analyze market trends, competitive landscape, and customer insights to inform product and marketing strategies.

Requirements

• 5+ years of experience in product marketing, with a focus on regulated industries (healthcare, financial services, government, etc.).
• Proven track record of developing and executing go-to-market strategies for enterprise software.
• Strong understanding of ARR, pipeline generation, and customer acquisition/nurturing strategies.
• Exceptional communication and storytelling skills, with the ability to craft messaging for technical and non-technical audiences.
• Experience collaborating with sales, product, and customer success teams to drive growth.

Skills

• Communication
• Leadership

Pay

USD 182,000–207,000