Product Marketing Manager - Regulated Industries

What you will be doing

• Vertical positioning and messaging
• Own and evolve our narrative for public sector. Translate Tines' platform capabilities into language that resonates with government buyers, compliance stakeholders, and technical evaluators.
• Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful. Partner closely with the field on talk tracks, events, and materials.
• Serve as the primary product marketing contact for compliance initiatives including FedRAMP. Work across product, legal, security, and GTM to translate certification requirements into market-facing narratives and enablement materials.
• Partner with the platform team to deliver product launches and releases to regulated audiences. Support adoption with FAQs, compliance briefs, and resources that help highly regulated customers move fast and conscientiously.
• Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets. Support executive leadership with thought-leading positions on AI in government and regulated industries.
• Internal enablement
• Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries.
• Competitive intelligence
• Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers.

Requirements

• US citizenship required. This role involves engagement with government customers and programs that carry citizenship requirements
• Based on the US East Coast, with a preference for the Washington DC or Maryland metro area
• Approximately 40% travel required

Pay

Target Annual Compensation: $165 - $180k + equity

Schedule

Remote position based on the US East Coast, with a preference for the Washington DC or Maryland metro area given the proximity to our federal customer base and key government stakeholders.