Product Marketing Manager, Pharmacy Automation

Responsibilities

• Develop and maintain deep expertise in the pharmacy automation portfolio within healthcare environments.
• Maintain intimate knowledge of the global product line, roadmaps, and differentiators to ensure accurate market positioning.
• Monitor market trends, competitive landscape, and emerging automation technologies to inform future marketing strategies.
• Build and execute integrated omnichannel campaigns aligned to product launches, growth initiatives, and regional market priorities.
• Define campaign objectives, target personas, messaging frameworks, and channel mix across digital, field, event, and sales-enabled marketing.
• Author and manage creative briefs to guide internal teams and external agencies in campaign execution.
• Measure and analyze lead generation performance and campaign effectiveness using key marketing metrics (e.g., lead quality, funnel progression, conversion rates).
• Partner with digital marketing, demand generation, and sales teams to optimize campaign performance and support long sales cycles.
• Use data and insights to continuously refine targeting, messaging, and investment decisions.
• Plan and execute messaging and brand presence at several regional and national trade shows.
• Define and refine targeted personas across clinical, facilities, operations, IT, and executive decision-makers.
• Create and execute lifecycle management communications inclusive of internal groups as well as affected persona’s externally.
• Organize and facilitate customer advisory board program to obtain persona needs, pain points, and behaviors to improve marketing efforts, product development, and overall customer centricity.
• Drive thought leadership initiatives that elevate brand awareness and position the company as a trusted authority in transport automation and healthcare logistics.
• Develop high-quality content such as white papers, articles, presentations, and webinars that educate the market and build credibility.
• Own annual marketing calendars and ensure strong alignment between product priorities, campaign timing, and sales objectives.
• Collaborate closely with sales, product management, corporate marketing, and regional teams.
• Perform and manage market research initiatives in partnership with collaborative departments, outside agencies, and the use of AI tools.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA or advanced degree a plus.
• 5–8+ years of experience in B2B product marketing, preferably in healthcare, automation, capital equipment, or industrial technology.
• Strong understanding of B2B marketing principles and long, complex sales cycles.
• Proven experience building and managing omnichannel campaigns tied to measurable outcomes.
• Excellent written communication skills, including writing, editing, and proofreading of marketing content.
• Demonstrated ability to create clear, compelling creative briefs.
• Comfortable presenting to senior leadership and influencing cross-functional teams.
• Willingness and ability to travel up to 30% of the time, including international.

Key Skills & Attributes

• Strong analytical skills and comfort using metrics to guide decisions.
• Highly organized with strong calendaring and project management abilities.
• Curious, adaptable, and forward-thinking, with interest in emerging automation technologies.
• Confident, collaborative communicator able to earn trust across functions and with customers.

Pay

Salary range for this position is $95,000 - $105,000. Salary will be commensurate with experience and skillset. We offer a comprehensive benefits package including medical / dental / vision insurance, tuition reimbursement, disability, 401k matching (up to 8%).