Product Marketing Manager - MSP

About the Role

Arctic Wolf seeks a Product Marketing Manager who is passionate about explaining the business value of our solutions with a can-do attitude and infectious energy to support our growing Managed Service Provider (MSP) channel. This individual takes pride in their storytelling skills and thinks deeply and thoughtfully about messaging and positioning, B2B cybersecurity trends, and market research, so they can best position our solutions to our MSP Partners. On top of that, they’re never satisfied with the status quo and push to get better every day. They expect to lead market growth at Arctic Wolf by speaking to customers, creating personas, and launching products and promotions. Cross-functional work is ideal.

Responsibilities

• Communication Skills: As a natural storyteller, you regularly take a technical concept and translate it into meaningful business value for a cybersecurity audience.
• Messaging and Positioning: Develop value-based stories that catch a buyer’s attention. Create solution positioning and corresponding messaging that uniquely differentiates a company versus the competition.
• Market Research and Intelligence: Ask the right questions to uncover who buyers are, how they buy, and their buying criteria, then translate that knowledge into helpful content to enable across company teams.
• Product Launch: Lead Go-To-Market product launches for maximum business success, especially across Sales, Marketing, and Partners, working with Product Management and Program Management. Manage launch plans and timelines, communications, training, sales enablement, and deliverables for your solution.
• Sales and Marketing Content Development: Deliver compelling content to empower marketing and sales, including collateral like datasheets, solution briefs, blogs, and presentations. Enable sales with talk tracks and internal tools to support the selling process.
• Project Management: Leverage deep industry experience in cybersecurity and the MSP channel to go from strategic planning to actionable vision in order to execute growth strategies for our MSP channel.

Requirements

• Proven experience taking products from conception to market launch in the cybersecurity industry.
• Ability to be flexible on a day-to-day basis with task priority and manage parallel deliverables effectively when required.
• Superior project management and presentation skills.
• Advanced interpersonal skills with superior relationship-building capabilities.
• Exceptional interviewing and listening skills.
• Excellent verbal and written communication skills.
• Demonstrated success marketing to and through a partner channel.
• Strong grasp of cybersecurity principles and enterprise IT infrastructure.

Qualifications

• Bachelor’s degree in engineering, English, social sciences, business, or marketing.
• 3+ years of B2B cybersecurity product marketing.
• Ability to travel; passport required.

Preferred Qualifications:

• MBA.
• 1-2 years of experience in Security Operations solutions as a product marketer.
• Direct experience with a range of cybersecurity solutions for Managed Service Providers, such as Endpoint Security and Managed Detection and Response.

On-Camera Policy: To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally.

Our mission is simple: End Cyber Risk. We believe in diversity and inclusion, and truly value the unique qualities and perspectives all employees bring to the organization. We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program and encourage all employees to join or create a new alliance.

We also believe and practice corporate responsibility and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community.

Benefits

• Equity for all employees.
• Flexible time off and paid volunteer days.
• RRSP and 401k match.
• Training and career development programs.
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services.
• Robust Employee Assistance Program (EAP) with mental health services.
• Fertility support and paid parental leave.

Pay

The base salary range for this job family is $63,000 to $205,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.

Security Requirements

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).
• Background checks are required for this position.
• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.