Product Marketing Manager, Market Growth & Expansion

The Waymo Marketing team is seeking a dynamic and experienced Product Marketing Manager to own go-to-market plan development and execution for specific market launches, expansions, or capability rollouts. Reporting to the Group Product and Growth Marketing Lead, you will partner with Product and Market Operations to support launch readiness, ensuring marketing plans reflect product capabilities, constraints, and timelines.

About the role

• Translate market insights into execution, leveraging research, campaign performance, and local signals to refine messaging and tactics.
• Cook up and coordinate with Brand, Growth, Engagement, and PR teams to ensure consistent execution of narratives and market-specific details.

Responsibilities

• Develop and execute go-to-market plans across market launches, expansions, and capability rollouts.
• Partner with cross-functional teams to monitor marketing health metrics and develop targeted plans to improve performance.
• Build or integrate the right methods, dashboards, and AI tools to scale efficiently.

Requirements

• 10+ years in product marketing or market management leadership within a B2C technology company.
• Experience bringing complex consumer products or services to market.
• Demonstrated ability to translate strategy into execution, including messaging, campaign inputs, and launch coordination.
• Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies.

Qualifications

• Experience supporting launches or campaigns across multiple markets or regions.
• Ability to flex between long-term strategy development and short-term execution.

Benefits

• Competitive salary range of $210,000—$259,000 USD.
• Discretionary annual bonus program.
• Equity incentive plan.
• Generous Company benefits program.

Schedule

• Hybrid role with occasional travel.