Product Marketing Manager, Epigenetics & Developmental Biology

Product Marketing Strategy / Positioning

• Create and implement a strategic product marketing plan that highlights product differentiation and value (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth.
• Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments (Academia, BioPharma, CRO/CDMO).
• Ensure alignment with brand and corporate strategies across all product marketing efforts.
• Establish frameworks and metrics to measure the success of product launches, including adoption rates, customer feedback, and sales performance.

Campaign Development & Execution

• Design and execute integrated marketing campaigns to drive product adoption, protect market share, and expand into new markets.
• Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives.
• Collaborate with MarCom and Channel Owners to ensure campaign tactics leverage multimedia, social media, and digital marketing strategies to enhance portfolio awareness and generate high-quality leads.
• Collaborate with regional marketing teams to localize campaigns and ensure alignment with market-specific strategies.
• Integrate customer feedback (VoC) into campaign strategies to enhance relevance and impact.

Sales Enablement & Collaboration

• Partner with sales teams to develop and deliver training, tools, and resources to effectively communicate product benefits and value propositions that drive customer engagement and conversion.
• Align marketing initiatives with sales strategies to optimize lead generation, pipeline velocity, and revenue growth.
• Lead regular training sessions to ensure that sales and customer-facing teams are prepared to represent the product portfolio.
• Support distributors and e-commerce platforms with targeted resources and programs to drive sales success.

Market Analysis & Competitive Intelligence

• Conduct ongoing market research to identify industry trends, customer pain points, and competitive offerings.
• Leverage insights to identify market opportunities and threats, informing pricing strategies, product roadmaps, and differentiation tactics.
• Develop market segmentation and customer personas based on data-driven insights to guide targeted marketing efforts.
• Provide actionable recommendations to improve market share and customer satisfaction based on continuous product performance analysis.

Portfolio Strategy and Expansion

• Partner with R&D and broader Strategic Marketing to develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications.
• Build robust business cases for portfolio expansion, including market opportunity assessments and revenue projections.

Performance Tracking & Reporting

• Work with MarCom and Channel Owners to define KPIs and success metrics to evaluate the effectiveness of product marketing campaigns and initiatives.
• Use analytics to monitor product performance, market share, and campaign results, reporting insights to senior leadership.

Cross-functional Leadership

• Collaborate closely with Strategic Marketing, Product Management, MarCom, Sales, and R&D to ensure alignment on product development and marketing initiatives.
• Partner with regional sales teams to ensure effective product positioning, sales enablement, and the development of relevant sales tools.
• Engage with Operations, Regulatory, and Customer Support teams to ensure product quality, compliance, and a seamless customer experience.

Qualifications

• PhD in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.)
• 5+ years of experience in product marketing or related role in the Life Science space
• Experience managing a reagent product line with demonstrated success
• Experience working with global sales channels and distributors