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Product Manager, Consumer Health & Growth

Wildflower Health · United States · 2 wk ago
RemoteRemoteMarketing$120k–$140k/yrFull-time

About the role

The role is a high-agency, growth-oriented Product Manager focused on Wildflower's direct to consumer health segment. The mission is to maintain, optimize, and scale the existing D2C subscription business, while leading the strategic integration of this consumer engine into Wildflower’s enterprise healthcare platform.

Responsibilities

  • Own the Consumer & Growth Roadmap: Drive the product strategy, prioritization, and execution for Wildflower’s expanding consumer product lines, such as virtual PT and lactation consulting. Own the product roadmap and enhancements that support key metrics for user acquisition, trial conversion, and long-term retention.

  • Champion the User Experience (UI/UX): In the absence of a dedicated full-time design team, act as the primary advocate for user-centered design. Own the UX architecture, map user journeys, and build high-fidelity wireframes/prototypes in Figma (leveraging AI tools like Claude Design) to keep our consumer experience seamless.

  • Data-Driven Experimentation: Serve as the strategic mind behind our consumer data. Analyze user funnels and behavior (via Amplitude, GA, and other product analytics tools) to run impactful A/B tests, identify points of friction, and make data-informed product decisions.

  • Cross-Functional Collaboration: Act as the connective tissue between engineering, growth marketing, and corporate leadership to ensure product initiatives directly unlock business growth, with a particular focus on strong unit economics.

Requirements

  • 5+ Years of Product Management Experience: Ideally within consumer mobile apps, SaaS subscription models, or B2B2C growth environments. Digital health or wellness experience is a plus.

  • Strong UI/UX Sensibilities: Comfortable in Figma. Understands how design impacts user behavior.

  • Experience with Acquisition Funnels: Familiarity and experience optimizing web and app-based acquisition funnels.

  • Analytical Fluency: Strong track record of using data, experimentation, and customer insight to shape product strategy and drive growth, ideally with direct experience with Amplitude and Tableau.

  • Growth Mindset: Thrives in growth-stage environments where the playbook isn't fully written. Operates at both strategic and executional levels.

  • Stakeholder Management Skills: Excellent communication and stakeholder management skills, with the ability to influence decisions across a diverse group of partners.

Qualifications

  • Authorized to work in the United States.

Skills

  • Product Management

  • User Experience (UX)

  • Data Analysis

  • Acquisition Funnel Optimization

  • Stakeholder Management

Benefits

  • Remote position in the United States.

Pay

$120,000 - $140,000 salary range.

Schedule

This is a remote position.

Application Instructions

Please provide cover letter and resume to the following URL: https://jobs.gusto.com/postings/wildflower-health-product-manager-consumer-health-growth-5e7a70c0-5e32-43b3-8d86-b7d1e514aaf6

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