Product Marketing Manager, Consumer Growth Marketing

Responsibilities

• Design and optimize onboarding journeys for new user engagement and retention.
• Build segmentation frameworks to identify lapsed user cohorts and create personalized reacquisition journeys.
• Lead content strategy and optimize for AEO/GEO discoverability in consumer campaigns.
• Develop mid-funnel marketing strategies to acquire new users.
• Implement targeted engagement strategies across core growth channels.
• Conduct and optimize growth experiments using A/B testing and analytics.
• Measure campaign performance and refine strategies for increased efficacy.

Qualifications

• 5-8 years of growth marketing or lifecycle marketing experience.
• Proven track record in building onboarding and lifecycle programs across owned channels.
• Experience developing re-engagement strategies that delivered measurable results.
• Strong content strategy skills with experience in UGC and SEO/AEO.
• Knowledge of marketing platforms for audience segmentation and campaign execution.
• Strong analytical skills for performance monitoring and insight extraction.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Pay

$106,000 – $198,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available.