Product Marketing Manager, Dental (3D Printing)

About the role

We're looking for a Product Marketing Manager to own marketing for our Dental business and drive adoption of our 3D printers, materials, and software across the dental industry. This is an end-to-end marketing role. You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business.

Responsibilities

• Lead go-to-market and product launches for new dental hardware, software, and materials
• Build positioning and messaging that connects market and technology trends to dental personas and use cases
• Partner with leadership to shape and execute the dental marketing strategy
• Plan and run marketing campaigns across email, social media, and other digital and traditional channels
• Own the content and strategy of the Formlabs Dental website
• Develop high-impact content including case studies, workflow videos, website copy, and customer stories
• Track competitors and adjust positioning as the market shifts
• Enable direct sales teams and channel partners with sales enablement materials and co-branded campaigns
• Promote and demo Formlabs products at conferences, trade shows, and events
• Collaborate with dental professionals, key opinion leaders (KOLs), and cross-functional content, creative, events, sales, and product teams
• Track, analyze, and report on campaign performance to inform future investment

Requirements

3+ years in product marketing, marketing management, growth marketing, or product management, ideally at a B2B hardware, software, medical device, or technology company

A track record of running marketing programs end to end, with strong project management and the ability to keep concurrent workstreams on track

Exceptional written and verbal communication, with a knack for crafting clear, compelling messaging and positioning

Experience across digital and traditional marketing channels

A collaborator who partners well with sales and marketing to build training, value propositions, and differentiation

A creative mindset and a passion for designing campaigns that win customers

A bias for action: proactive, solution-driven, and able to execute quickly and anticipate challenges

Strong business judgment and initiative, comfortable solving strategic problems in real time

Qualifications

Curious about technology, and interested in 3D printing

Skills

Experience marketing in the dental, medical device, or lab equipment industry

A background as a dental professional (dentist or dental technician) who moved into marketing

A technical, STEM, or life sciences background (a plus, not a requirement)

Benefits & Perks

Robust equity program to build future wealth through RSUs

Comprehensive healthcare coverage (Medical, Dental, Vision)

401K matching and access to financial advisors

Generous paid Parental Leave (up to 16 weeks)

Tenure-based paid Sabbatical Leave (up to 6 weeks)

Flexible Out of Office Plan, take time when you need it

Ample on-site parking & pre-tax commuter benefits

Healthy on-site lunches, snacks, beverages, & treats

Regular sponsored professional development opportunities

Many opt-in culture events across our diverse community

And of course, unlimited 3D prints

Company Information

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.