Product Marketing Manager - Core Products
OmniOn Power · Plano, TX · 2 mo ago
MarketingFull-time
Job Summary
The Product Marketing Manager is the senior portfolio-level marketing leader for OmniOn Power’s Core Products business, encompassing board-mounted power, front-end rectifiers (PSUs), and large-scale DC power systems for core telecom and optical network infrastructures. This role is responsible for shaping and maintaining a cohesive, market-aligned narrative and go-to-market approach across the Core Products portfolio.
Key Responsibilities
Portfolio Strategy, Positioning, and Narrative Ownership
- Own the end-to-end market narrative for the Core Products portfolio, articulating how OmniOn’s board-mount, rectifier, and DC power systems work together to address customer needs.
- Develop and maintain clear portfolio-level positioning frameworks, value propositions, and messaging that differentiate OmniOn in the market.
- Translate complex technical architectures and system-level tradeoffs into compelling, outcome-oriented stories for customers, partners, and internal stakeholders.
Go-to-Market Leadership and Orchestration
- Define go-to-market strategies for new and existing products across the portfolio, ensuring alignment with business objectives, customer needs, and regional requirements.
- Lead go-to-market orchestration by aligning Product Management, Sales, R&D, and Marketing Communications around launch priorities, roles, and success metrics.
- Establish launch standards, messaging consistency, and enablement expectations across all Core Products.
Sales Enablement and Field Engagement
- Ensure the sales organization and channel partners are equipped with high-quality, portfolio-level enablement materials, including presentations, solution briefs, competitive positioning, and customer proof points.
- Act as a senior resource for key customer engagements, supporting executive-level discussions and strategic account pursuits.
- Partner with Sales leadership to ensure consistent articulation of OmniOn’s value proposition across regions and customer segments.
Market Insight and Competitive Intelligence
- Synthesize market trends, customer feedback, and competitive intelligence into actionable insights that inform messaging, positioning, and investment priorities.
- Provide portfolio-level perspective to influence roadmap discussions by representing the voice of the market, emerging architectures, and evolving customer requirements.
- Monitor industry dynamics across telecom, optical networking, and infrastructure power to ensure OmniOn remains relevant and differentiated.
Pricing and Commercial Alignment
- Partner with Product Management and business leadership to support pricing and value strategies, ensuring alignment between customer value, competitive positioning, and business objectives.
- Provide market-based inputs rather than transactional pricing ownership, ensuring clarity of roles between Product Marketing and Product Management.
Channel and Partner Enablement
- Ensure accurate, differentiated product and portfolio representation across distribution and catalog partners.
- Support partner training and joint marketing initiatives to improve portfolio visibility and demand generation.
Performance Measurement and Continuous Improvement
- Define and track product marketing KPIs such as launch effectiveness, sales adoption, pipeline influence, and win/loss insights.
- Use performance data and feedback to continuously refine portfolio positioning, messaging, and go-to-market execution.
Required Qualifications
- Bachelor’s degree in electrical engineering, Marketing or Business (master’s degree preferred).
- 8+ years of product marketing experience in power electronics, telecommunications infrastructure or a related industry, including experience launching and positioning technical products for telecom customers.
- Ability to travel domestically and internationally (~20%).
Desired Qualifications
- Strong understanding of power conversion, distribution and energy storage technologies used in Telecommunications.
- Demonstrated success developing go-to-market strategies, product positioning and messaging that differentiate products in competitive markets.
- Strong leadership and project management skills with experience leading cross-functional teams.
- Excellent communication and storytelling skills with an ability to translate technical features into customer benefits.
- Experience conducting market research and competitive analysis to inform product and marketing strategies.