Product Marketing Manager (Contract)

About the role

Goody is looking for a contract Product Marketing Manager to help execute and plan for a busy H2 — and beyond. As the first Product Marketer, you'll ensure releases ship with clear messaging, consistent processes, and a company ready to communicate them. You'll also build the case for our Team plan (enterprise-tier subscription) through original research, sharp positioning, and sales enablement. This is a four-month, 30-hour-week contractor role, with potential to extend or convert to full-time in 2027. Goody is fully remote, with occasional in-person opportunities in metro areas like the Bay Area, New York City, or Los Angeles. Open to candidates in the United States or Canada.

You'll report to the SVP of Growth and collaborate closely with product, sales, and the broader Goody team.

Responsibilities

• GTM Process & Planning
  • Implement a project management process and GTM planning framework for high-priority releases
  • Communicate timelines and announcement plans
  • Develop key messaging for each release
  • Assign owners and collaborate with cross-functional stakeholders to keep releases on track
• Enterprise Product Marketing: Positioning & Enablement
  • Develop positioning for the Team plan, targeting sales, marketing, and GTM personas at organizations
  • Build out sales enablement and pitch processes, including supporting collateral
  • Collaborate with product on the roadmap, advocating for customer-driven features and updates
• Customer & Market Research
  • Conduct customer interviews to inform positioning and product decisions
  • Run quantitative and qualitative research
  • Perform competitor analysis

Requirements

• 5+ years of B2B product marketing experience at a product-led SaaS company (bonus for GTM technology experience)
• Power user of AI tools for leverage, research, and productivity
• Track record of owning GTM planning and launch processes for multiple concurrent releases
• Experience developing positioning, messaging, and sales enablement materials from scratch
• Comfortable running customer interviews and synthesizing qualitative/quantitative research
• Strong writing and cross-functional collaboration skills; able to work independently with light oversight
• Experience with product analytics tools like Amplitude
• Excellent analytical skills and data literacy
• Available ~30 hrs/week for the duration of the contract

Nice to have

• Experience in gifting, e-commerce, GTM tech, or HR SaaS
• Experience navigating a hybrid PLG/Enterprise GTM
• Advanced analytics skills (e.g., SQL queries or building Hex dashboards)
• Experience standing up GTM/project management processes at an early-stage or scaling company

About Goody

Goody is a modern gifting platform built to help companies create meaningful connections at scale. We power thoughtful, on-brand gifting experiences for leading teams, making it easy to send the right gift to the right person at the right moment without logistics headaches. Founded in 2020, Goody is backed by leading investors like NEA, SoftBank, and Quiet Capital. We are a fully remote, product-driven team trusted by 79% of the Fortune 100. In 2025, Inc. ranked Goody as the fastest-growing gifting company in the United States.

Schedule

30 hours per week for four months, with the possibility to extend or convert to full-time in 2027.