Product Marketing Manager, Channel & Strategic Partnerships

About the Role

The Product Marketing Manager, Channel & Strategic Partnerships will report directly to the VP of Marketing and own how Avive's story, positioning, and go-to-market strategy show up through our channel and strategic partners. As Avive scales through national distribution, retail, and training partnerships, this role becomes the connective tissue between our internal vision and the partner teams who carry Avive into their own markets. We are looking for a Product Marketing Manager to sit at the intersection of product positioning, go-to-market strategy, and partner enablement.

• Translate Avive's internal vision, positioning, and go-to-market strategy into partner-ready narratives, messaging, and enablement that channel and strategic partners can carry into their own markets and sales motions.
• Own how Avive's portfolio (Connect AED, REALConnect, and 4 Minute Community) is positioned through partners, adapting the core narrative to each partner's audience, buyer, and selling environment rather than forcing a one-size-fits-all message.
• Build co-branded partner enablement that helps partner reps sell faster: decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and sales training content.
• Equip partner sales and training teams with messaging that fits their buyers, not just ours. Understand the difference between, for example, a business owner focused on workplace preparedness and a public safety leader focused on community response, and frame Avive accordingly.
• Develop the competitive narrative for the partner context. Understand how buyers evaluate Stryker, Zoll, Cardiac Science, and connectivity products like AEDtrax, and arm partners with the clear, honest reasons Avive is the better choice.
• Operationalize the Proof Point Playbook for the channel. Turn Campaign Stories and Field Stories into extractable, deployable proof (operational scenarios, pull quotes, video cutdowns, and supporting data) that partners can use, filed and field-ready within two weeks of publication.
• Serve as the marketing point of connection between Avive and our partners' marketing and sales organizations, keeping messaging consistent and on-brand across every co-branded touchpoint.
• Collaborate with Product, Customer Success, and field GMMs so the partner-led customer journey reflects the same value and brand promise as Avive's direct motion.
• Track partner content and launch performance against pipeline goals (MQL, SQL, closed won), and tie every deliverable to the marketing North Star it serves.

Required Education & Experience

• 3 to 5 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space.
• A strong storyteller who can take dense clinical or technical material and make it clear, human, and persuasive, and who can adapt one core narrative for very different partner audiences.
• Experienced building messaging, positioning, and enablement that sales teams actually use, with a track record of being a fast, trusted partner to both internal field teams and external partners.
• Comfortable owning both strategy and execution. You are as happy defining a multi-channel go-to-market play as you are writing the headline or building the slide.
• Analytical and curious, using customer interviews, win and loss insight, and performance data to sharpen positioning and prioritize work.
• Organized and cross-functional, able to keep launches, content, and enablement moving across Product, Sales, Demand Gen, Creative, and external partner teams.
• Mission-driven, collaborative, and scrappy. You want your work to help save lives, and you are willing to roll up your sleeves to do it.

Bonus Points For

• Experience in partner, channel, or co-marketing, building enablement for distribution, retail, or reseller partners.
• Experience working with connected, tech-driven products or connected healthcare solutions.
• Experience supporting national accounts or enterprise go-to-market motions.
• Familiarity with sales enablement tooling and CRM-driven content deployment.