Product & Partnership Marketing Manager

Essential Functions

• Product Marketing
• Partner with the Director, Brand Marketing on the execution of product marketing initiatives across all customer-facing channels including broadcast, digital, print, direct mail, and in-store marketing.
• Project manage key programs and initiatives as assigned by the Director, Brand Marketing
• Partner with Merchandising and Mattress teams to identify product priorities, promotional opportunities, and featured assortments.
• Translate product features, benefits, pricing, and selling points into clear direction for Marketing and Creative teams.
• Educate internal partners on product launches, category updates, materials, and key product differentiators.
• Ensure accurate and consistent product representation across all marketing channels.
• Validate pricing, product descriptions, promotional offers, and financing messaging prior to campaign launch.
• Monitor product performance and sales trends and recommend products for marketing support based on business objectives.
• Promotional Planning & Execution
• Manage day-to-day execution of the marketing promotional calendar.
• Cook up promotional planning across Marketing, Merchandising, and Sales teams.
• Ensure promotional campaigns are executed accurately, on time, and aligned with company objectives.
• Serve as the primary marketing liaison to ensure consistent communication of promotional mechanics and offer structures across campaign implementation among various marketing teams.
• Partnership & Vendor Program Management
• Serve as the day-to-day marketing liaison for financing partners, including Synchrony.
• Provide project management of financing promotions, offer updates, and campaign communication.
• Ensure financing messaging is accurately represented across all marketing materials and channels.
• Support development and execution of partnership marketing programs, sponsorships, and promotional partnerships.
• Manage day-to-day communication with external partners and vendors supporting marketing initiatives.
• Sales Communication & Retail Support
• Develop communication around promotional campaigns, product priorities, and marketing initiatives to store leadership and field teams.
• Ensure store teams receive timely and accurate information related to sales transitions and promotional launches.
• Franchise Marketing Support
• Along with the Director, Brand Marketing serve as a key contact for franchise operators.
• Communicate marketing campaigns, promotional programs, and creative assets to franchise locations.
• Support franchise marketing requests and local campaign initiatives.
• Ensure brand standards, promotional messaging, and product representation are consistently maintained across franchise locations.
• Project Management & Cross-Function Collaboration
• Lead cross-functional marketing projects from planning through execution.
• Cook up timelines, deliverables, and communication across departments.
• Identify opportunities to improve workflows, communication processes, and team collaboration.
• Support Marketing leadership with special projects, reporting, presentations, and strategic initiatives.

Qualifications

• 5–8+ years of experience in product marketing, retail marketing, category marketing, partnership marketing, or related field.
• Strong understanding of promotional planning, product merchandising, and campaign execution.
• Experience managing cross-functional projects and collaborating across multiple business functions.
• Strong organizational skills with the ability to manage multiple priorities simultaneously.
• Experience working with pricing, promotions, financing programs, and retail marketing initiatives.
• Excellent communication, presentation, and relationship-building skills.
• Experience with retail systems, marketing workflows, and project management tools preferred.