Product Marketing Manager, Partnerships
Perplexity · New York, NY · 1 mo ago
HybridMarketing$190k–$250k/yrFull-time
About the role
Perplexity is revolutionizing how the world gets work done, and we are seeking a Product Marketing Manager focused on Partnerships to formally build that function from the ground up. In this 0→1 role you will be the face that Perplexity’s most important partners rely on and the program manager who keeps every joint launch, event, and campaign on track. You will work directly with teams across communications, product marketing, sales, and product, owning how Perplexity and its partners show up to the world together.
Responsibilities
- Own Perplexity's partner marketing function end‑to‑end, from joint strategy through campaign execution and reporting.
- Build annual joint marketing plans with key partners, set pipeline and revenue targets, and run the QBR cadence to keep both sides accountable.
- Execute joint marketing ideas from concept to launch, ensuring commitments turn into real activity.
- Craft the joint value proposition and “better together” narrative, aligning it across both companies and resonating with buyers.
- Execute full‑funnel co‑marketing with partners, including webinars, events, ABM, content syndication, email, and digital campaigns.
- Build partner enablement assets such as co‑branded content, solution briefs, pitch decks, joint case studies, and campaign‑in‑a‑box kits.
- Coordinate launch moments and joint announcements, amplifying Perplexity product launches and major industry moments through the ecosystem.
- Instrument measurement and attribution, tracking partner‑sourced and partner‑influenced pipeline in CRM and reporting ecosystem impact to leadership.
- Align the field by ensuring Perplexity sales and Customer Success teams know about, trust, and activate partner programs.
- Serve as connective tissue between Partnerships, BD, PMM, Demand Generation, Sales, and Communications, acting as the primary marketing counterpart to partners' marketing teams.
- Maintain strong relationships across partner organizations and within Perplexity.
Requirements
- 5+ years of B2B marketing experience, preferably in partner, alliance, or ecosystem marketing.
- Proven track record running joint go‑to‑market initiatives with technology and ISV partners, cloud providers, or system integrators, delivering campaigns that generate real pipeline.
- Strong accountability and operating discipline to build plans, hold two organizations to them, and drive follow‑through when commitments slip.
- Exceptional storytelling ability to craft a crisp, differentiated, and credible joint narrative for buyers and executives.
- Full‑funnel campaign execution expertise across webinars, events, ABM, content, and digital, comfortable with hands‑on execution.
- Analytically rigorous with experience setting up attribution and reporting for partner‑sourced and influenced pipeline; proficient in CRM and revenue operations tools.
- Excellent relationship‑building skills, trusted to represent Perplexity’s interests to partners.
- Autonomous self‑starter who thrives in ambiguity, builds playbooks, and operates with urgency in a high‑growth environment.
Pay
Compensation Range: $190,000 – $250,000