Product Marketing Manager - Cardiac Surgery

Position Summary

The Product Marketing Manager – Cardiac Surgery is responsible for marketing and lifecycle management of Concomitant Surgical Ablation products. The role leads cross-functional collaboration to develop and execute data-driven marketing strategies, support new product and clinical program expansion, and optimize full product lifecycle performance. The Product Marketing Manager partners closely with Sales, R&D, Clinical Affairs, Regulatory, Quality, Operations, and Finance to ensure effective commercialization, compliance, and sustained growth. This individual serves as a key voice of the customer and business leader, influencing strategy, representing Product Marketing on cross-functional teams, and driving innovative solutions to complex challenges across the franchise.

Essential Functions of the Position

• Develop deep expertise in target markets, clinical applications, and therapy adoption; attend surgical cases to gather insights and strengthen clinical credibility
• Build and manage relationships with physicians, clinicians, hospitals, and KOLs; lead voice-of-customer efforts and integrate insights into strategies
• Contribute to franchise strategy and execute product roadmap initiatives, including go-to-market plans, segmentation, positioning, and patient-focused messaging
• Lead execution of marketing programs across channels (education, tradeshows, digital, social) and align closely with field sales to drive adoption
• Own lifecycle management of assigned products, coordinating cross-functional efforts across R&D, Clinical, Regulatory, Quality, and Operations
• Support successful product and data launches, ongoing commercialization, and pipeline development
• Leverage data and analytics to guide strategy, measure performance, inform decisions, and influence stakeholders
• Monitor competitive landscape and translate insights into actionable business strategies
• Ensure all marketing activities comply with regulatory and quality standards; support review and approval processes
• Solve complex business challenges, drive innovation, and implement process improvements across functions
• Contribute to long-term portfolio and strategic planning efforts
• Lead and influence cross-functional teams; represent Product Marketing to drive alignment and results
• Execute core marketing operations, including content updates, internal communications, and digital assets
• Support sales training, onboarding, and product launch readiness

Basic Qualifications

• Bachelor’s degree in marketing, biomedical engineering, or a related field
• Minimum of five to eight (5-8) years successful sales/marketing or related experience
• Ability to influence cross-functional teams without formal authority, such as engineering teams
• Buils and nurtures relationships internally and with external customers
• Analytical and strategic, effective technical writer, and strong moderator/presenter
• Hands-on and able to manage multiple deadlines in a fast-paced environment
• Ability to travel 20-35% domestic

PREFERRED QUALIFICATIONS

• MBA or advanced degree
• Clinical experience in acute or outpatient setting
• Experience with international organizations and customers

Other Requirements

• Ability to regularly walk, sit, or stand as needed
• Ability to occasionally bend and push/pull as needed
• Ability to pass pre-employment drug screen and background check

Benefits

AtriCure offers a variety of benefits for US based employees and their families, including Medical & Dental beginning day 1 of employment, 401K plus match, 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: here.