Product Marketing Manager, Bridge/Stablecoins

About the role

We're looking for a driven, strategic, and results-oriented Product Marketing Manager (PMM) to join the product marketing team at Bridge, focused on our Open Issuance, Orchestration, and FX product lines. As an early PMM for Bridge, you’ll be responsible for product marketing across the lifecycle—from shaping the product with market insights to crafting messaging and growing product awareness and adoption in partnership with Sales, Marketing, Product, and other teams. This highly cross-functional role will work across both Bridge and Stripe to help grow the Bridge business. You’ll be embedded with the Bridge team while also being part of the Stripe product marketing team.

What you’ll do

• Own the end-to-end product marketing strategy for Open Issuance, Orchestration, and FX, including messaging, positioning, ICP definition, sales enablement, and demand generation campaigns.
• Drive go-to-market for product expansions (new currencies, corridors, pricing improvements), ensuring GTM teams have the right positioning, playbooks, and enablement content from day one.
• Build and maintain competitive positioning in a crowded market, clearly articulating Bridge's differentiation to the right developer and customer segments.
• Lead marketing for product releases and launches across your product areas, coordinating with product, comms, content, and demand gen teams.
• Create and maintain sales and marketing assets (case studies, solution pages, pitch decks, one-pagers, enablement, and trainings) that drive pipeline conversion.
• Act as a liaison between Bridge and Stripe product marketing to bring connectivity across the marketing strategy for both parts of the business.
• Flex into other Bridge marketing needs as they arise, supporting the broader team during peak moments.

What we’re looking for

• Be a storyteller. You have deep empathy for our core audience and can adapt how you communicate to best reach and engage them. You can translate complex infrastructure concepts—stablecoin issuance, cross-border FX, payment orchestration—into clear, compelling narratives that differentiate Bridge.
• Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take products to market.
• Keep things organized. You can manage highly interdependent, complex projects and keep various work streams on track. You're comfortable running multiple launches in parallel across different product lines and coordinating across Bridge, Privy, and Stripe teams.
• Have a passion for fintech and crypto. You are keen to learn about how things work and can explain technical concepts in ways that everyday people can understand. You’re deeply curious about fintech and crypto and translate that passion into impactful product marketing.
• Be ambitious and thrive in complexity. You are eager to make an impact at Bridge (and consequently, Stripe). You thrive in a fast-moving, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• Act as a team player. Product Marketers collaborate with basically every team in the business. You can work with a range of disciplines to execute on your work.

Requirements

• 5+ years of relevant experience including B2B product marketing, marketing, product management, and management consulting.
• Ability to be agile and thrive in a fast-paced and dynamic environment.
• Experience working in businesses that offer API-based products; fintech and crypto experience is a plus.
• Action-oriented and comfortable moving forward without clear guidelines or instructions.
• Excellent writing and communication skills with the ability to simplify complex topics for diverse audiences.
• Strong analytical skills and a data-driven mindset for decision-making.
• Strong cross-functional relationship builder at all levels of an organization.