Product Marketing Manager, Bridge/Stablecoins

About the role

We're looking for a driven, strategic, and results-oriented PMM to join the product marketing team at Bridge, focused on our Open Issuance, Orchestration and FX product lines. As an early PMM for Bridge, you’ll be responsible for product marketing across the lifecycle, from helping shape the product with market insights, to crafting messaging, to growing product awareness and adoption in partnership with Sales, Marketing, Product, and more. This is a highly-cross functional role that will work both across the teams at Bridge and at Stripe to help grow the Bridge business. You’ll be embedded with the Bridge team while also being part of the Stripe product marketing team.

Responsibilities

• Own the end-to-end product marketing strategy for Open Issuance, Orchestration and FX, including messaging, positioning, ICP definition, sales enablement, and demand generation campaigns
• Drive go-to-market for product expansions (new currencies, corridors, pricing improvements), ensuring GTM teams have the right positioning, playbooks, and enablement content from day one
• Lead marketing for product releases and launches across your product areas, coordinating with product, comms, content, and demand gen
• Create and maintain sales and marketing assets (case studies, solution pages, pitch decks, one-pagers, enablement and trainings) that drive pipeline conversion
• Lead the competitive positioning in a crowded market, clearly articulating Bridge's differentiation to the right developer and customer segments
• Act as a liaison between Bridge and Stripe product marketing to bring connectivity across the marketing strategy for both parts of the business
• Flex into other Bridge marketing needs as they arise, supporting the broader team during peak moments

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• 5+ years of relevant experience including B2B product marketing, marketing, product management, and management consulting
• Ability to be agile and thrive in a fast-paced and dynamic environment
• Experience in working in businesses that offer API-based products, fintech and crypto experience is a plus
• Action-oriented and comfortable moving forward without clear guidelines or instructions
• Excellent writing and communication skills with the ability to simplify complex topics for diverse audiences
• Strong analytical skills and a data-driven mindset for decision-making
• Strong cross-functional relationship builder at all levels of an organization

Minimum Requirements

The preferred qualifications are a bonus, not a requirement.

• Minimum 5+ years of relevant experience including B2B product marketing, marketing, product management, and management consulting
• Ability to be agile and thrive in a fast-paced and dynamic environment
• Experience in working in businesses that offer API-based products, fintech and crypto experience is a plus
• Action-oriented and comfortable moving forward without clear guidelines or instructions
• Excellent writing and communication skills with the ability to simplify complex topics for diverse audiences
• Strong analytical skills and a data-driven mindset for decision-making
• Strong cross-functional relationship builder at all levels of an organization