Integrated Campaigns Manager - Stablecoins, Crypto, and Bridge

About the role

Stripe's global demand campaigns team delivers marketing campaigns that drive awareness and engagement for Stripe's stablecoin and crypto products (including Bridge). This role involves quarterbacking the integrated campaign strategies, plans, and playbooks for these products, working closely with sales and marketing teams to support Stripe's business objectives.

Responsibilities

• Own the overall campaign strategy and plan for Stripe’s stablecoin and crypto products (including Bridge), and drive the global, cross-functional workstream for activation and impact.
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
• Work with regional marketing to ensure local relevance and advise on campaign delivery.
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams.
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function.
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.

Who you are

• Experienced in enterprise B2B marketing with a mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with a proven track record of increasing scope.
• Exceptional knowledge of the fintech industry landscape, trends, and technology.
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline.
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data.
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders.
• Ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups.
• Experience building campaigns and programs from the ground, orchestrating many moving parts across disparate functions.