Product Marketing Manager

About the role

We’re looking for a curious, proactive Product Marketing Manager who is both an owner and a doer. You’ll lead product launches, competitive intelligence, market insight, and sales enablement across Mariana Tek and Momence – two high-growth products within our boutique fitness portfolio.

Responsibilities

• Lead end-to-end go-to-market planning and execution for new products, features, and portfolio initiatives
• Define launch goals, target audiences, launch tier, milestones, channels, enablement requirements, and measures of success
• Build and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Build and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed
• Translate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversations
• Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions
• Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity
• Turn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objections
• Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams
• Develop and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed
• Translate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversations
• Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions
• Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity
• Turn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objections
• Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams
• Develop and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed
• Translate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversations
• Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions
• Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity
• Turn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objections
• Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams
• Develop and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed
• Translate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversations
• Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions
• Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity
• Turn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objections
• Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams
• Develop and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed
• Translate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversations
• Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions
• Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity
• Turn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objections
• Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams
• Develop and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed
• Translate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversations
• Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions
• Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity
• Turn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objections
• Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams
• Develop and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed
• Translate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversations
• Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions
• Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity
• Turn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objections
• Maintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teams
• Develop and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-up
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed