Product Marketing Manager

About the role

We are looking for an analytical, audience-obsessed, and multi-media savvy Product Marketer (storyteller) who can wear multiple hats and work flexibly across the portfolio of product marketing projects to drive adoption across analytics leaders, data teams, product teams, and business users.

Responsibilities

• Positioning & Messaging Framework - Build and evolve WisdomAI’s core messaging anchored in audience needs, not just product features.
• Create consistent, resonant messaging across product, sales, and marketing functions.
• Audience Research & Insights - Run continuous qualitative and quantitative research to map audience pain points, workflows, and decision criteria.
• Build and maintain personas and ICP definitions (analytics leaders, BI owners, RevOps, FP&A, product teams).
• Serve as the internal expert on how our audience works, buys, adopts, and expands.
• Product Launch Strategy - Own end-to-end launches for major features, capabilities, and platform releases.
• Create differentiated launch narratives tied to a broader audience-centric story — not just release notes.
• Partner with product, design, and marketing to deliver multi-channel launch programs that resonate.
• Competitive & Market Intelligence - Maintain a live view of how competitors solve problems for the same audience segments.
• Build clear “Why Wisdom vs. X” narratives framed around workflows and outcomes — not just features.
• Enable sales and product with actionable competitive insights.
• Content Strategy & Thought Leadership - Develop top-to-bottom funnel content that shows how WisdomAI improves the full workflow: Analytics → Insights → Decisions → Actions → ROI (Business Value).
• Collaborate with the Head of Product Marketing and other company leaders to articulate our category POV.
• Create content that covers broader interests of the analytics/data audience, not just product features.
• Pricing, Packaging & Adoption - Shape packaging and pricing recommendations grounded in persona needs and value realization.
• Identify adoption blockers and create targeted enablement to accelerate activation and expansion.
• Cross-functional Partnership - Act as the connective tissue between Product, Sales, Success, and Marketing.
• Bring the “voice of the customer” into roadmaps, positioning, and feature prioritization.
• Ensure customer feedback, audience insights, and competitive intelligence flow across the company.

Requirements

• Minimum 5 years of Product Marketing experience in Data, Analytics, BI, or AI Software (Snowflake, Databricks, BigQuery, AWS, PowerBI, Tableau, Looker, SigmaComputing, Omni, etc.).
• Experience working with technical audiences (Analytics, Data Engineering, Departmental Analytics teams like RevOps, FP&A).
• Ability to break down complex AI or data concepts into clear, concise messaging.
• Portfolio demonstrating GTM asset creation: pitch decks, competitive tear-downs, launch plans, and content pieces for enterprise software sellers and customer buying teams (user, manager, executive).
• Experience partnering with product and sales teams in fast-moving environments.
• Strong research muscle: customer interviews, workflow mapping, persona creation, competitive analysis.

Qualifications

• A bias for clarity, speed, and narrative excellence.

Skills

• Exceptional communication and storytelling skills.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.
• Experience with analytics, data, and AI technologies.
• Understanding of enterprise software sales and marketing processes.

Benefits

WisdomAI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We are committed to building a diverse, inclusive team where everyone can do their best work.

Pay

Competitive salary and benefits package.

Schedule

Full-time position.