Product Marketing Manager

Position Summary

We're looking for a Product Marketing Manager to drive how Wand's products are brought to market. Reporting to the Marketing Director, you'll translate complex AI capabilities into clear, differentiated narratives that resonate with enterprise buyers, and you'll lead the integrated campaigns that bring those narratives to life across the buyer journey.

Responsibilities

• Positioning, Messaging & Narrative Support
• Develop and maintain a deep understanding of Wand’s ICP, buyer personas, and the enterprise AI buying process, and translate it into messaging frameworks, value propositions, and proof points by audience, segment, and use case.
• Partner with Product, PR, and Leadership to refine the company narrative and translate roadmap into buyer-ready stories.
• Maintain a living source of truth for messaging that PR, Content, Sales, and Partners can pull from with confidence.
• Bring curiosity and critical thinking to how the market is evolving, how enterprise buyers think about AI, and how Wand should shape the category conversation.
• Product Launches & Go-to-Market
• Lead end-to-end go-to-market planning and execution for new products, features, and capabilities — from tiering and launch plan through cross-functional execution and measurement.
• Define launch goals, audiences, channels, and success metrics; coordinate Product, Content, Digital, PR, Sales, and Operations to hit them.
• Provide product marketing input into pricing, packaging, and naming decisions, and run post-launch reviews to sharpen future launches.
• Integrated Campaign Management
• Plan and run integrated, multi-channel campaigns tied to launches, themes, and pipeline priorities, in close partnership with the Digital Marketing Manager and Marketing Operations.
• Own campaign briefs, messaging, audience definition, and creative direction; align stakeholders on goals, timelines, and dependencies.
• Partner with Marketing Ops on UTMs, attribution, and reporting so every campaign is measurable end-to-end against pipeline impact, and continuously test and refine based on results and Sales feedback.
• Enterprise Sales Partnership & Enablement
• Act as the primary marketing liaison to the enterprise sales team — in deal reviews, account planning, and pipeline conversations.
• Build and maintain enterprise sales enablement assets: pitch decks, demo narratives, one-pagers, battlecards, ROI/value tools, customer stories, and objection-handling guides.
• Support strategic deals with tailored messaging, custom content, and ABM-style materials (e.g., Deal Rooms, account-specific narratives) in partnership with Sales and Marketing Ops.
• Run enablement sessions to roll out new messaging, products, and competitive plays; gather field feedback and feed it back into positioning and roadmap conversations.
• Content Coordination & Refinement
• Edit, rewrite, and QA marketing content for clarity, accuracy, and brand consistency.
• Manage subject matter experts (SMEs) and coordinate approvals for content releases.
• Maintain and organize content repositories, ensuring up-to-date and accessible materials.
• Support content production and campaign asset development (experience in production is a plus, not a requirement).
• Translate complex technical and AI concepts into clear, compelling content for enterprise business and technical audiences.
• Project Management for Marketing Activities, Campaigns & Events
• Build and manage timelines, project plans, and stakeholder communications for marketing initiatives.
• Cook up logistics, budgets, and resources for campaigns and events.
• Ensure cross-functional alignment and proactive stakeholder management.
• Lead post-mortems and process improvement efforts to optimize future activities.
• Support the operational backbone of the marketing team, building scalable processes and systems.

Key Qualifications

• 5+ years of marketing experience in B2B technology, with clear ownership of positioning, launches, and enterprise sales enablement.
• Proven track record translating complex technical products into clear, differentiated narratives for enterprise buyers.
• Demonstrated experience leading integrated, multi-channel campaigns and partnering with demand gen / digital teams to drive measurable pipeline impact.
• Strong track record of partnering directly with enterprise sales — supporting strategic deals, building enablement assets, and influencing deal strategy.
• Excellent written and verbal communication skills; able to write tight, persuasive copy and brief creative teams.
• Comfortable working with data: defining KPIs, reading dashboards, running win/loss analysis, and using insight to sharpen messaging.
• Experience with HubSpot or comparable CRM/marketing automation platforms, and with structured launch and campaign processes.
• Ability to operate independently with minimal oversight in fast-changing, ambiguous environments.
• Strong critical thinking, curiosity, and ability to challenge assumptions.
• Growth mindset and genuine excitement about learning at the pace of the AI market.

Preferred Experience

• Background in AI, automation, agentic systems, or other emerging enterprise technologies.
• Experience supporting category-creating or high-growth technology companies.
• Experience marketing to large, complex enterprise buying committees (IT, business, and executive stakeholders).
• Exposure to ABM, deal-based marketing, and partnering on strategic accounts with Sales.
• Experience working with founder-led organizations and global go-to-market motions across US, Europe, and APAC.
• Prior in-house and agency exposure.
• Experience in enterprise SaaS organizations such as Salesforce, ServiceNow, or similar B2B technology environments is a plus, but not required.

Personal Characteristics

• Energized by fast pace, ambiguity, and change.
• Comfortable operating without rigid structure and willing to build processes where none exist.
• Excited by category creation and shaping how a market understands a new technology.
• Direct communicator who values clarity over jargon.
• Strong builder mindset paired with sharp execution; balances strategy with hands-on delivery.
• Customer- and sales-obsessed — spends real time with both, and lets their words shape the story.
• Curious about AI, enterprise software, and the evolving nature of work.
• Growth mindset and genuine excitement about learning at the pace of the AI market.
• High ownership, accountability, and bias for action.
• Buys the energy and ambition to help shape a category, not just execute a standard product marketing playbook.