Product Marketing Manager
Vishay manufactures one of the world's largest portfolios of discrete semiconductors and passive electronic components essential to innovative designs in the automotive, industrial, computing, consumer, telecommunications, military, aerospace, and medical markets. We help the world's most in-demand technologies come to life. Every day our products touch lives globally.
About the role
Vishay Dale – Columbus, NE is seeking a Product Marketing Manager to design market strategies and marketing plans for assigned products, ensuring profitable business growth.
Responsibilities
- Design product-related market strategies and marketing plans.
- Analyze and evaluate market information and data about target markets, customers, competitors, and their potentials.
- Derive product requirements and Go-to-market plans, including pricing, promotion, and product placement.
- Drive product-related outbound marketing activities and design product marketing campaigns.
- Lead product-related alignments regarding pricing, product messaging, and market positioning.
- Ensure technical specifications and data of products are well documented, filed, and maintained in systems.
- Monitor, analyze, and evaluate trends and developments to coordinate planned activities or measures.
- Plan and coordinate activities in assigned local projects or workstreams, managing cross-functional resources and evaluating milestone achievements.
Requirements
- Bachelor’s degree in electronic or electrical engineering, computer engineering, material science, industrial engineering, or equivalent qualification.
- Minimum 5–8 years’ experience in marketing or business development in the electronics industry.
- Able to travel frequently (40%–60%).
Benefits
- Medical, vision, and dental insurance.
- 401k with company match.
- Paid time off.
- Employee assistance program.
- Tuition reimbursement.
This position requires access to information subject to the International Traffic in Arms Regulations and/or the Export Administration Regulations and is open only to "U.S. Persons" as defined by U.S. federal law (U.S. Citizen, lawful permanent resident, refugee, or asylee).