Product Marketing Manager

Key Responsibilities

• Lead execution of approved brand initiatives and promotional campaigns.
• Translate brand strategy into actionable briefs, timelines, and deliverables.
• Develop, update, and maintain compliant print and digital promotional materials.
• Monitor competitive landscape and market dynamics to inform tactical execution.
• Serve as primary marketing point of contact for field material needs.
• Develop and deploy sales enablement tools and field-facing resources.
• Triage and prioritize inbound field requests across regions.
• Communicate launches, updates, and revisions to field teams.
• Partner with Medical Affairs, Market Access, and Sales to identify content needs and align customer-facing materials.
• Lead coordination and submission of materials through the Medical, Legal, and Regulatory (MLR) review process.
• Ensure all materials adhere to approved claims and regulatory standards.
• Manage day-to-day financial tracking for MACI marketing initiatives, including forecasting, accrual coordination, spend monitoring, and reconciliation.
• Own day-to-day financial tracking for MACI marketing initiatives, including forecasting, accrual coordination, spend monitoring, and reconciliation.
• Partner with Finance to ensure alignment to approved budgets and accurate reporting.
• Collaborate with Digital Marketing to establish and refine lead nurturing protocols, ensuring appropriate prioritization and marketing follow-up based on segmentation and engagement.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
• 3–5 years of experience in pharmaceutical, biotech, medical device, or regulated marketing environments.
• Proven ability to manage multiple projects in a deadline-driven environment.
• Demonstrated budget ownership, including forecasting and spend management.
• Experience navigating MLR review processes.
• Experience managing print production and digital promotional materials.
• Strong analytical skills and proficiency in Excel and PowerPoint.
• Strong communication and cross-functional collaboration skills.
• Ability to travel up to 20-30%.

Preferred Qualifications

• Orthopedic, surgical, or specialty marketing experience.
• Experience managing agency partnerships.
• Familiarity with Veeva or similar promotional systems.
• MBA preferred.