Product Marketing Manager

About the role

As a Product Marketing Manager, you will own positioning and category narrative, translate product innovation into commercial advantage, arm Sales with clear, differentiated messaging, systematize competitive strategy, and elevate how we present to enterprise buyers. You'll partner closely with Product, Sales, and Revenue leadership—but this is a builder role. You'll be expected to think strategically while also writing messaging, creating sales assets, analyzing competitors, enabling go-to-market teams, and continuously refining our story based on customer and market feedback.

Responsibilities

• Category & Positioning Strategy
• Define and refine Topsort’s market narrative
• Articulate why infrastructure > legacy ad servers
• Clarify our perspective on CDPs, AI, auction optimization, and monetization
• Develop clear messaging by ICP, region, and maturity stage
• Ensure consistency across all sales and marketing touchpoints
• Competitive Intelligence & Enablement
• Create structured battlecards and objection guides
• Identify recurring loss patterns and sharpen response
• Turn competitive pressure into narrative advantage
• Product Launch Strategy
• Lead go-to-market strategy for new modules and features
• Translate product functionality into revenue impact
• Define value propositions by persona
• Support pricing positioning in partnership with RevOps
• Sales Messaging & Enterprise Assets
• Create high-quality pitch narratives
• Develop executive-level messaging frameworks
• Standardize ROI stories and monetization cases
• Improve enterprise confidence in strategic deals
• Market Segmentation & ICP Clarity
• Define target verticals and maturity tiers
• Align messaging by region (LATAM, EMEA, NA, APAC)
• Clarify where we win most decisively
• Help Sales prioritize with strategic clarity

Requirements

• Bachelor or Master's degree in Marketing, Business or a related field; technical background is a plus
• 5–8+ years in B2B SaaS or ad tech product marketing
• Experience scaling from ~$10–40M ARR toward $100M+ ARR
• Strong commercial instincts and customer empathy
• Able to simplify complex infrastructure and technical concepts
• Strong positioning, messaging, and storytelling skills
• Analytical enough to partner with RevOps, Sales, and Product
• Strategic thinker who enjoys getting hands-on to execute
• Comfortable moving fast with ambiguity and limited structure
• Excellent cross-functional collaboration and stakeholder management
• Bias toward action with strong ownership and accountability

Nice to have

• Retail media, ad tech, marketplace, or infrastructure experience
• Experience defining a new category or subcategory
• Experience supporting enterprise sales teams globally

What We Value

• Deep dive into details
• Team first
• You thrive with ambiguity
• Adaptability
• Urgency
• Curiosity