Product Marketing Manager

About the role

As a Product Marketing Manager at Thomson Reuters, you will be instrumental in driving the market success of our products. You will be responsible for developing and executing comprehensive go-to-market strategies, translating product features into compelling customer value, and collaborating across teams to ensure our offerings resonate with our target audience. You will work closely with Product stakeholders to ensure the value of Thomson Reuters’ solutions is effectively brought to the market through go-to market messaging and that Sales stakeholders are enabled with that messaging.

Responsibilities

• Develop and refine compelling value propositions and customer messaging for new and existing products, ensuring alignment with overall brand strategy.
• Lead the planning and execution of product launches, coordinating cross-functional teams including product, sales, and communications to ensure successful market entry.
• Conduct thorough competitor analysis to identify market trends, competitive landscapes, and opportunities for differentiation.
• Drive customer lifecycle marketing initiatives, developing strategies to attract, engage, and retain customers across their journey.
• Collaborate with sales and business development teams on partner marketing and partnership development initiatives, identifying opportunities to expand market reach.
• Act as a key liaison for customer facing projects, gathering insights, and translating customer needs into actionable product and marketing strategies.
• Create and maintain comprehensive product documentation/demos and marketing collateral, ensuring accuracy and consistency across all materials.
• Proactively identify and develop creative solutions to marketing challenges and opportunities, fostering innovation in our approach.
• Influence stakeholders at all levels (Product, Engineering, Tech, Sales, Sales Enablement, Demand Generation, etc.), building consensus and driving alignment on product marketing strategies and execution plans.
• Cook up internal and external resources to ensure timely and effective delivery of marketing programs and initiatives.

Requirements

• 3+ years of product marketing or related experience, preferably within a B2B, enterprise software, or technology-driven environment.
• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field required.
• Master’s degree or advanced degree (e.g., MBA, JD) is a plus.
• Experience in B2B enterprise software, technology, AI, or data-driven products strongly preferred.
• Exposure to Generative AI, legal tech, or content-driven platforms is a plus.
• Proven ability to perform in-depth competitor analysis and translate findings into strategic recommendations.
• Strong coordination skills with a track record of successfully managing complex projects and cross-functional teams.
• A creative mindset with the ability to develop innovative and effective marketing solutions.
• Experience in customer-facing projects, with a strong understanding of customer needs and behaviors.
• Expertise in customer lifecycle marketing, including strategy development and execution.
• Exceptional written and verbal communication skills, with the ability to craft compelling customer messaging and clear documentation.
• Highly effective influencing skills, with the ability to build relationships and drive consensus.
• Strong understanding of product launch methodologies and best practices.
• Demonstrated ability to articulate clear and compelling value propositions.

Qualifications

• Experience in B2B enterprise software, technology, AI, or data-driven products strongly preferred.
• Exposure to Generative AI, legal tech, or content-driven platforms is a plus.
• Proven ability to perform in-depth competitor analysis and translate findings into strategic recommendations.
• Strong coordination skills with a track record of successfully managing complex projects and cross-functional teams.
• A creative mindset with the ability to develop innovative and effective marketing solutions.
• Experience in customer-facing projects, with a strong understanding of customer needs and behaviors.
• Expertise in customer lifecycle marketing, including strategy development and execution.
• Exceptional written and verbal communication skills, with the ability to craft compelling customer messaging and clear documentation.
• Highly effective influencing skills, with the ability to build relationships and drive consensus.
• Strong understanding of product launch methodologies and best practices.
• Demonstrated ability to articulate clear and compelling value propositions.

Skills

• Competitive negotiation skills.
• Project management skills.
• Market research and analysis.
• Collaboration and teamwork.
• Customer relationship management.
• Strategic thinking and problem-solving.
• Content creation and editing.
• Marketing automation and analytics.

Benefits

This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $74,200 USD - $137,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations.

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