Product Marketing Manager

Responsibilities

• Develop and refine product positioning, messaging, and value propositions that clearly communicate the benefits of Technosylva’s solutions to utilities and fire agencies.
• Create compelling sales materials, including presentations, case studies, whitepapers, and competitive/pricing analysis, to support the sales team in engaging utilities and new client sectors.
• Conduct market research to understand customer needs, industry trends, and competitive dynamics, translating insights into actionable strategies.
• Collaborate with the marketing team to develop targeted demand-generation campaigns that drive awareness and lead conversion among utilities and large enterprise clients.
• Develop as a thought leader and spokesperson for Technosylva, engaging with customers, partners, and industry influencers through webinars, conferences, and media appearances, with a focus on utility industry events and stakeholders.
• Support the development and execution of GTM plans for new product releases, ensuring successful adoption and revenue growth.
• Work closely with product management, sales, and customer success teams to align product marketing efforts with business objectives.

Requirements

• 4+ years of experience in roles spanning strategy/innovation, product marketing, management consulting, or product management, particularly in the areas of strategy, growth, or market entry.
• Bachelor's degree in marketing, business, public policy, economics, or a related field (preference for MBA, relevant Master’s Degree, or PhD).
• Strong track record of problem-solving and delivering measurable performance in prior roles - in or out of product marketing.
• Demonstrated success in developing and executing GTM strategies for enterprise technology products.
• Exceptional storytelling and messaging skills, with the ability to translate complex technical concepts into clear, compelling narratives for enterprise clients.
• If you aren't jazzed by burrowing into the technical weeds to come up with something meaningful to customers, this isn't the job for you.
• Proven ability to work cross-functionally in a fast-paced, high-growth environment.
• Excellent written, verbal, presentation and analytical skills.
• If you've demonstrated super-strength in Xcel, Powerpoint and Word (or their Google equivalents), that's usually a good sign.
• Demonstrated ability to effectively use AI tools to enhance workflows, including content development, messaging iteration, competitive analysis, research synthesis, and sales enablement.
• Preference for candidates with experience working in or directly with North American utilities.
• Strong understanding of wildfire risk management, grid/storm operations, utilities, infrastructure resilience, and energy markets is a plus, but performance, attitude and aptitude are more important.