Product Marketing Manager

About the role

This role is central to developing and optimizing customer offers that drive subscriber growth, strengthen customer value, and maximize long-term profitability across acquisition, existing customer, retention, and SVOD portfolios. You'll combine analytical expertise, financial acumen, and marketing strategy to shape the offer portfolio. Beyond building business cases, you'll partner with strategy owners to challenge assumptions, refine offer concepts, and identify better solutions before they reach execution.

Success in this role requires thinking holistically across products, channels, customer segments, and lifecycle touchpoints—recognizing dependencies across pricing, packaging, promotions, and customer experiences to develop strategies that are financially sound, operationally executable, and compelling for customers.

Responsibilities

• Challenge and validate assumptions, and partner with strategy owners to refine offer concepts before business cases are developed.
• Develop business cases and financial models that evaluate acquisition, existing customer, retention, and SVOD offers.
• Evaluate offers across products, channels, customer segments, and lifecycle touchpoints to support a cohesive offer, pricing, and packaging strategy.
• Build forecasts and financial models using sound assumptions when data is limited or ambiguous.
• Partner with Finance, Sales, Marketing, Analytics, and Product teams to develop and execute offer strategies.
• Deliver executive-ready insights and presentations that simplify complex analyses and support strategic decision-making.

Requirements

• Bachelor's degree in Business, Economics, Finance, Marketing, or related field preferred.
• 5+ years of marketing experience in the entertainment industry.
• Proven strength in financial modeling, business case development, and strategic analysis.
• Ability to balance customer, marketing, financial, and operational perspectives when evaluating business opportunities.
• Demonstrated ability to influence strategy by asking insightful questions, challenging assumptions, and recommending better solutions.
• Experience evaluating complex business decisions that span multiple products, customer segments, and cross-functional organizations.
• Ability to simplify complexity while recognizing dependencies across pricing, packaging, promotions, and customer lifecycle strategies.
• Advanced Excel and PowerPoint skills; SQL/Snowflake and BI tools (Power BI, Tableau) are a plus.
• Collaborative mindset with the curiosity and business judgment to thrive in a fast-paced, evolving environment.
• Background in pricing and offers, subscription, streaming, or recurring revenue businesses is preferred.

Skills

• Self-directed, organized, and detail-oriented, with the ability to multitask and work effectively in a fast-paced environment.
• Ability to lead projects across multiple organizations such as IT, Sales Operations, and Marketing.
• Ability to manage multiple cross-functional projects simultaneously and work under tight deadlines.
• Demonstrated ability to analyze complex issues and articulate technical requirements through clear documentation.
• Strong problem-solving skills and good judgment to mitigate risks and overcome roadblocks.
• Confidence and experience presenting and interacting across all levels of management.
• Ability to communicate effectively with technical managers and application developers, as well as concisely articulate ideas to non-technical stakeholders and senior executives.
• Flexibility to accommodate change and adapt accordingly.
• Leadership qualities including motivating others, inspiring teams toward common goals, and overcoming group roadblocks.
• Advanced leadership skills, including conflict resolution, senior leader relationship management, and risk mitigation.
• Outstanding written and verbal communication skills.
• Proficiency in learning new systems and applications (customer care, ordering, billing, etc.).
• Proficiency in Microsoft Office products including Word, PowerPoint, Excel, and Outlook.
• Advanced Excel/spreadsheet modeling (market sizing, pricing scenarios, sensitivity analysis).
• SQL literacy—able to query, pull, and validate data independently (even if not writing complex production code).
• Data interpretation and visualization (reading dashboards; building clear charts/tables in Tableau, Power BI, or similar).
• Comfort with survey, UX, and call-center data sources and basic segmentation logic.
• Strong slide/narrative tooling (PowerPoint) to package analysis into decision-ready recommendations.

Benefits

• Healthcare Insurance: Eligible employees and their dependents receive healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment. Premiums are subsidized by Synectics.
• Dental Insurance: Eligible employees and their dependents receive a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment.
• Vision Insurance: Eligible employees receive vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment.
• 401(k) Plan: Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first of the month following at least 1 calendar year after employment begins.