Product Marketing Manager

About The Role

We are seeking a Product Marketing Manager to join our dynamic team and spearhead our product marketing initiatives. In this role, you will be instrumental in articulating Rollstack’s value proposition across various channels, translating complex product features into compelling narratives that resonate with our target audience. You will collaborate closely with Product, Sales, and Customer Success teams to develop and execute go-to-market strategies, support product launches, and craft customer stories that demonstrate real-world impact. This position offers a hands-on experience in building and experimenting with marketing campaigns in a fast-growing startup environment. You will own the distribution of our messaging, ensuring it reaches the right audiences to generate awareness, engagement, and sales pipeline growth.

Qualifications

• 3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing within a SaaS or technology company
• Strong storytelling and content creation skills, with the ability to simplify technical concepts
• Proven experience developing product positioning, messaging, and marketing collateral
• Proficiency with AI tools such as Claude, ChatGPT, and video editing software like Nano Banana
• Experience using marketing and sales platforms including Salesforce, HubSpot, Customer.io, or Mailchimp
• Hands-on experience managing social media channels, especially LinkedIn, with a focus on engagement
• Analytical skills to measure campaign performance and optimize marketing efforts
• Excellent written and verbal communication skills with keen attention to detail
• A customer-centric approach with an understanding of customer workflows and needs
• Familiarity with data, analytics, and productivity software ecosystems is a plus
• Absolutely required: Bachelor’s degree in STEM, Marketing, Business, or related fields

Responsibilities

• Support and execute go-to-market strategies for new product features and updates
• Create clear, differentiated product positioning and messaging frameworks
• Create diverse marketing content, including blog posts, case studies, product pages, sales collateral, customer stories, webinars, and videos
• Manage the distribution of Rollstack’s messaging across channels such as LinkedIn, newsletters, product announcements, and community forums
• Ensure marketing content effectively reaches target audiences to drive awareness, engagement, and pipeline growth
• Collaborate with Product and Engineering teams to translate technical capabilities into customer value propositions
• Equip the Sales team with enablement materials, presentations, and messaging frameworks to support sales efforts
• Build and maintain customer advocacy assets, including case studies, testimonials, and success stories
• Manage and grow Rollstack’s social media presence, particularly on LinkedIn
• Partner with Customer Success to identify customer wins, insights, and real-world use cases for marketing
• Track, analyze, and report on marketing campaign performance, continuously refining strategies for better results
• Own key marketing metrics such as campaign engagement, product adoption, and pipeline contribution

Benefits

• Opportunity to work with a Y Combinator-backed, innovative startup redefining data communication
• Collaborate with a talented team comprising alumni from Amazon, Meta, Pinterest, Tesla, and AiFi
• Full-time remote work environment with flexibility and autonomy
• Influence the messaging and positioning of a category-defining product
• Participation in bi-annual team off-sites at exciting destinations
• Competitive compensation package with meaningful equity participation
• Be part of a fast-growing company with significant impact and career growth potential

Equal Opportunity

Rollstack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, sexual orientation, religion, age, disability, or any other protected status. We believe that a diverse team fosters innovation and drives our success, and we welcome applicants from all backgrounds to join us in shaping the future of data communication.