Product Marketing Manager

About the role

Drive adoption and revenue growth of the Reusable Identity product family (Reusable KYC and Sumsub ID) by defining strategic positioning, leading go-to-market initiatives, and turning deep customer insights into measurable impact across the full funnel.

What You Will Be Doing

• Own positioning, messaging, and narrative for Reusable Identity solutions (Reusable KYC and Sumsub ID), ensuring consistent communication across all customer touchpoints.
• Lead go-to-market strategy and execution for both B2B and B2C audiences, including new product launches and scalable launch processes.
• Drive growth and adoption by increasing Reusable KYC uptake among existing clients and accelerating direct end-user sign-ups for Sumsub ID.
• Design and execute rapid experiments across acquisition, activation, and retention to unlock scalable growth channels and optimise performance.
• Conduct continuous market and customer research to inform strategy, identify opportunities, and strengthen competitive positioning.
• Plan and optimise multichannel marketing campaigns, collaborating closely with Brand & Creative to develop and test high-impact marketing assets (sales materials, landing pages, creatives).
• Act as a hands-on connector between Product and GTM teams (Sales, Customer Success, Marketing), ensuring alignment on priorities, messaging, and execution.

About You

• 5+ years of hands-on marketing or Product Marketing experience in SaaS, with direct experience working on B2C or B2C-style products.
• Strong hands-on execution skills, with experience owning day-to-day Product Marketing work end to end — from research and messaging to launches, experiments, and asset creation.
• Proven experience partnering closely with Product Managers, building strong working relationships and collaborating on roadmap priorities, user insights, and go-to-market execution.
• Experience defining and launching products, including positioning, messaging, pricing and packaging input, and promotion strategies.
• Solid experience in market research, customer segmentation, and translating insights into clear, actionable marketing decisions.
• Experience planning, executing, and optimising complex, omnichannel marketing campaigns in fast-paced environments.
• Strong analytical mindset, with the ability to use data and experimentation to drive decisions and continuous improvement.
• Excellent communication and collaboration skills, with the ability to work effectively with Product, Growth, Sales, Customer Success, and Creative teams.
• Fully fluent written and spoken English.
• Comfortable working independently in a high-pressure, competitive environment, demonstrating ownership, reliability, and a strong work ethic.