Product Marketing Manager

About the role

This Product Marketing Manager role is responsible for defining our go-to-market strategies for new products within Solana Labs, and owning day-to-day execution to engage prospective and current users. You will work with product and leadership to shape positioning and translate that into a living brand, a daily content engine, and an active community. This is a hands-on, zero-to-one role: you’ll both help shape strategy and own execution end-to-end.

Responsibilities

• Positioning & strategy – Define the go-to-market strategy: our audience, positioning, message, and launch plan.
• Brand & voice in practice – Take the brand direction of new products and make it real and consistent everywhere: content, community, onboarding, and in-product. You're the guardian of voice and quality across every surface.
• Growth & activation – Partner with product on the funnel that matters most: getting users to onboard and reach that first magic moment. Track what's working (waitlist conversion, activation, retention, referral loops) and act on it.
• Launch execution – Run the full arc of each launch, from stealth and exclusivity through reveal and sustained growth. Turn early-access scarcity into real demand through waitlist mechanics, invites, and reveal moments that land.
• Content & narrative – Own a consistent daily and weekly content cadence on socials, especially X, as well as the bigger narrative moments at each launch. You are personally accountable for what ships and how often.
• Community – Build our community into the core of every phase no matter where it lives, structured intentionally from day one. Turn beta testers into a seed community with OG/ambassador roles, recognition for real feedback, and clean on-ramps for each next wave.

Requirements

• You've stood up a marketing function or been a first product marketing hire – operating as both a head of marketing and a team of one, and you're energized by both.
• You can set strategy at the leadership table and then roll up your sleeves and ship it.
• You are genuinely crypto-native: you understand Solana, crypto products, and you live on Crypto Twitter.
• You have driven product marketing for a consumer product (ideally crypto or fintech) and taken it to market – with the receipts to show it.
• You write daily and well in native CT (Crypto Twitter) voice, and want to be the one shipping it, not just briefing someone else.
• You move fluidly between planning and shipping, and thrive taking real ownership of strategic direction and turning that into results.
• You can bring strong instincts for meme culture and velocity.

Nice to have

• Experience with ambassador/creator programs, referral mechanics, or influencer partnerships in crypto.
• A network of crypto creators, KOLs (Key Opinion Leaders), and ecosystem partners.
• Design or video chops, or great taste in directing them.