Product Marketing Manager

As a member of the ShipBob Team, you will grow with an ownership mindset, championing continuous learning and innovation. You'll tackle real problems, create tangible solutions, and drive results that impact ShipBob, our merchants, and your professional growth. This is an opportunity to do the most meaningful work of your career.

Collaborate with peers and leaders in an environment where feedback flows freely, and everyone steps up to help. We hold each other to high standards, fostering transparency and mutual respect, making the work here feel truly worthwhile.

Experience a high-performance culture with a clear purpose. We are results-driven, with specific goals and shared accountability. Every team member sees how their work connects to our mission, celebrating milestones together and learning from setbacks.

About the Role

ShipBob is hiring a Product Marketing Manager to drive new customer revenue. This role owns the messaging, positioning, and go-to-market strategy for our product launches and the narratives that win new business. You act as the bridge between Product and Revenue, translating what we build into sharp, sales-ready stories that help sellers close deals and demand generation convert. You will partner daily with sales and demand generation teams, build enablement and market intelligence that changes how deals are won, and own the connection between your work and pipeline. This role reports to the Senior Director, Brand and Product Marketing.

Responsibilities

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results post-launch.
• Sales Enablement That Wins: Build assets sellers actually use, such as pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content to attract new customers.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Focus on outcomes, not just features.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surface insights that change conversations.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss analysis, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria upfront and report on the impact of your work.
• Additional duties and responsibilities as necessary.

Requirements

• 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS.
• A track record of building sales enablement that changes seller behavior and supports new business.
• Experience owning product launch go-to-market, from positioning through results.
• Strong messaging and positioning skills, with the ability to turn features into value and proof points.
• Market research skills, with the ability to synthesize research into insight and counter-positioning.
• A history of close partnership with sales and demand generation teams.
• A data-oriented approach that ties marketing work to pipeline and revenue.
• Exceptional communication and presentation skills, strong attention to detail, and a bias toward action.

Benefits

• Medical, Dental, Vision, and Basic Life Insurance.
• Paid Maternity/Parental Leave Program.
• Paid Holidays and Flexible Time Off Program.
• Paid Sick Leave.
• Wellness Days (1 day per quarter).
• 401K Match.
• Comprehensive Benefits Package.

Pay

The full base pay range for this position is $89,441 - $149,069. In addition to base salary, this role includes eligibility for participation in the Company’s discretionary bonus plan, based on Company performance and policies.

Location

Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI.

About Us

ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and Mid-Market ecommerce merchants. We provide access to best-in-class capabilities and deliver a delightful shopper experience. Merchants can outsource fulfillment, utilize our proprietary warehouse management system for in-house fulfillment, or adopt a hybrid solution across our network of fulfillment centers in the United States, Canada, United Kingdom, Europe, and Australia.

ShipBob is backed by leading investors like Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, and SoftBank Vision Fund 2. We are one of the fastest-growing tech companies headquartered in Chicago. Every full-time employee gets access to our best-in-class AI and productivity tools from day one, fostering innovation across all departments.