Product Marketing Manager

About the role

Robert Half is seeking a strategic yet hands-on Product Marketing Manager to support product launch initiatives and go-to-market execution for a growing organization. This role will translate complex product capabilities into compelling messaging, develop sales enablement content, and collaborate closely with Product, Engineering, Sales, and Customer Success teams.

Responsibilities

• Lead and execute go-to-market initiatives, ensuring successful launch planning, messaging, and cross-functional alignment.
• Develop product marketing and sales enablement assets including presentations, one-pagers, messaging frameworks, and customer-facing communications.
• Partner with Product Management, Engineering, Sales, and Customer Success teams to gather insights, define value propositions, and support product adoption.
• Manage project deliverables across multiple launches, coordinating stakeholder reviews and maintaining content within project and enablement platforms.
• Support internal training and sales readiness efforts by creating and maintaining enablement resources and product knowledge materials.

Requirements

• Bachelor's degree and 5+ years of experience in Product Marketing, preferably within B2B SaaS, technology, healthcare technology, or data-driven environments.
• Proven experience supporting software product launches, developing go-to-market strategies, and creating product messaging and sales enablement content.
• Strong ability to partner cross-functionally with Product, Engineering, Sales, Customer Success, and Marketing teams.
• Experience with project management and content platforms such as Jira, Confluence, Highspot, Intercom, HubSpot, or similar tools.
• Excellent communication, organization, and stakeholder management skills, with the ability to manage multiple initiatives in a fast-paced environment.

Benefits

• Medical, vision, dental, and life and disability insurance for contract/temporary professionals.
• Eligibility to enroll in the company 401(k) plan for hired contract/temporary professionals.