Product & Marketing Manager

Brand & Go-to-Market Leadership

• Lead marketing execution for Morning Pride, ensuring strong and consistent brand positioning across all channels.
• Translate product strategy into clear go-to-market plans, messaging, and campaigns.
• Ensure alignment with broader PIP Global Safety brand standards and portfolio strategy.
• Lead the execution of go-to-market plans.

Product Marketing & Commercial Alignment

• Work with product management team to support new product launches, updates, and portfolio positioning.
• Collaborate with sales leadership to develop impactful tools that drive conversion and support distributor engagement.
• Ensure all materials clearly communicate product performance, differentiation, and value.
• Define roadmap and requirements.
• Analyze financial performance of existing and newly launched products.
• Conduct user research and testing to identify customer insights and preferences.

Campaigns & Customer Engagement

• Lead the development and execution of integrated marketing programs (digital, email, trade, events).
• Oversee content strategy across channels to drive awareness, engagement, and demand.
• Ensure campaigns are tailored to both dealers/distributors and end-user audiences.

Trade Shows & Events

• Own marketing support for key industry events (e.g., trade shows, dealer events).
• Ensure strong brand presence, compelling storytelling, and effective lead capture strategies.

Performance Management

• Track key marketing KPIs (engagement, leads, conversion, campaign performance).
• Provide regular performance insights and recommendations to improve effectiveness.
• Sure marketing efforts are tied to measurable business outcomes.

Team Leadership & Development

• Manage and develop a Marketing Specialist and Product Specialist, setting priorities and ensuring high-quality execution.
• Provide clear direction, feedback, and coaching to elevate team performance.
• Drive accountability around timelines, deliverables, and results.