Product Marketing Manager

New Product Introduction (NPI) Support

Lead the marketing workstream for new product introductions, defining the value proposition, positioning, competitive storyline, and launch narrative for target segments and channel needs.
Translate product features, benefits, and technical attributes into market-facing messaging and launch materials that improve understanding, accelerate adoption, and support competitive conversion.
Develop commercialization briefs, sales tools, and customer-facing content that enable coordinated execution across marketing channels.

Product Positioning and Messaging

Develop and maintain product positioning, messaging, and value propositions across key product lines and categories.
Craft differentiated narratives that simplify complex offerings and clearly articulate why Pentair should win in priority segments and use cases.
Build category and portfolio messaging frameworks that support cross-sell, upsell, and stronger product line roles in market.
Refine messaging using customer feedback, field insights, competitive dynamics, and performance results to improve commercial effectiveness over time.

Commercial Support Tools

Develop product marketing tools such as sales decks, competitive comparisons, FAQs, product guides, and talking points that help teams articulate value and address objections.
Align product communication across Sales, Customer Service, and channel touchpoints so messaging stays consistent through the buying journey.
Create proof-point-driven materials that support competitive selling and improve sell-through.

Market and Customer Insights

Gather and synthesize voice-of-customer, market, and competitive insights to inform positioning and messaging.
Identify the customer needs, objections, and proof points that should shape claims, creative direction, and commercialization priorities.
Use insight and performance feedback to strengthen message relevance and market impact over time.

Cross-Functional Commercialization Support

Partner with Demand Generation, Channel Marketing, Digital, and Events teams to activate product messaging across campaigns, programs, and customer touchpoints.
Develop clear marketing briefs that translate business objectives, customer insight, and product positioning into actionable direction for content and creative execution.
Lead external agency coordination by providing clear briefs, strategic direction, and feedback that turn product and category strategy into effective marketing materials.
Review final marketing assets to ensure web content, collateral, and campaign materials align to positioning and commercialization priorities.

Key Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, marketing, or commercialization roles, preferably in a B2B or channel-driven environment.
• Comfortable with 10-15% travel.
• Demonstrated ability to translate technical or complex products into clear, customer-centric messaging.
• Experience working cross-functionally with Product Management, Sales, and customer-facing teams.
• Strong written and verbal communication skills with the ability to create clear, concise, and effective marketing materials.
• Able to manage multiple priorities and operate effectively in a matrixed organization.
• Experience supporting new product introductions or go-to-market initiatives.