Product Marketing Manager

Position Summary

The Product Marketing Manager – Risk Shield is responsible for executing go-to-market programs that support Pareto's Risk Shield portfolio. This role develops messaging, sales content, customer communications, enablement materials, and growth and retention programs that help commercial teams win new business, strengthen customer relationships, and retain Members.

Key Responsibilities

• Support execution of go-to-market initiatives across the Risk Shield portfolio
• Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints
• Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations
• Partner with Sales and Customer Management teams to support enablement and training initiatives
• Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms
• Support Consultant First, National, and Member engagement programs through content and program execution
• Conduct competitive and market research to support messaging, enablement, and sales strategies
• Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience
• Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs
• Track program performance and provide recommendations for continuous improvement
• Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy

Qualifications / Skills

• Strong writing, communication, and storytelling skills
• Ability to translate complex concepts into clear, compelling content
• Experience developing sales enablement and customer-facing materials
• Strong project management and organizational skills
• Ability to manage multiple projects and stakeholders simultaneously
• Strong collaboration skills and comfort working across cross-functional teams
• Analytical mindset with the ability to turn insights into action
• Proficiency with presentation development and content management tools
• Proficiency with AI-powered productivity, research, and content development tools, with demonstrated ability to incorporate them into day-to-day workflows
• Curiosity and aptitude for identifying new AI use cases that improve quality, speed, and efficiency

Minimum Requirements

• 5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields
• Experience supporting B2B sales organizations preferred
• Experience creating customer-facing and sales-facing content
• Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred
• Bachelor's degree required

Perks & Benefits

• Fully paid medical, dental, and vision benefits
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement
• Engaging hybrid work environment

Values

• Fire in the belly
• The drive to learn, to improve, and to deliver outstanding value every day
• See the field
• The ability to see the big picture and prepare to meet tomorrow’s needs
• Get it done right
• The passion to produce at higher rates and to the highest standards
• For the greater good
• A united community creating better health benefit solutions for all