Product Marketing Manager

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with highly regarded companies worldwide, tackle complex issues, and contribute to projects shaping the future of digital transformation.

About the role

OpenText Business Network is seeking a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio. This role is ideal for a product marketer with experience in FinTech or related software. It sits at the intersection of corporate treasury and financial institutions, helping enterprises and banks modernize payment exchanges, data, and financial transactions.

Our solutions provide a platform combining B2B payments, financial data integration, corporate-to-bank connectivity, transaction processing, and managed services. This enables organizations to simplify operations, accelerate onboarding, and deliver new digital payment experiences at scale.

You will serve as the voice of the market internally and the voice of our solutions externally, collaborating with product management, sales, and partner teams to drive pipeline, accelerate deals, and grow market presence.

Responsibilities

• Go-to-Market Strategy:
  • Develop and execute go-to-market plans for OpenText’s financial services and payments platform, spanning B2B payments, financial data exchange, corporate-to-bank connectivity, and managed transaction services.
  • Define target segments, buyer personas, and competitive positioning across the portfolio, including corporate treasury, financial institutions, and fintech partners.
  • Lead product launches and market activations in collaboration with product management and demand generation teams.
  • Support go-to-market strategies enabling financial institutions and partners to deliver modern payment and data services to their clients.
• Messaging & Positioning:
  • Craft compelling, differentiated messaging and value propositions tailored to CFOs, Treasurers, payments leaders, financial institution product teams, and their IT counterparts.
  • Translate complex product capabilities into clear business outcomes that resonate with enterprise buyers.
  • Build narratives connecting enterprise needs with how financial institutions design and deliver payment and transaction services.
  • Ensure consistent messaging across web, sales collateral, events, and analyst communications.
• Sales Enablement:
  • Build and maintain a library of high-quality sales enablement assets, including pitch decks, battlecards, solution briefs, and ROI tools.
  • Train and support sales teams and channel partners on positioning, competitive differentiation, and objection handling.
  • Partner with sales on strategic deals, providing subject matter expertise and client-facing support.
• Market & Competitive Intelligence:
  • Monitor and analyze market trends in treasury management, corporate-to-bank connectivity, and B2B payment modernization, including regulatory developments like real-time payment mandates and ISO 20022 adoption.
  • Expand coverage to include financial data integration, bank-led payment innovation, and digital transaction platforms.
  • Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors.
  • Gather and synthesize client and prospect insights to sharpen positioning and strategy.
• Thought Leadership & Demand Generation:
  • Collaborate with content and demand generation teams to develop thought leadership assets, including white papers, blogs, webinars, and event presentations.
  • Represent OpenText at industry events, client forums, and analyst briefings.
  • Support analyst relations activities with firms such as Gartner, Forrester, and IDC.

Requirements

• 5–8 years of product marketing experience, ideally within enterprise software, fintech, or B2B technology.
• Demonstrated expertise in one or more of the following domains: payments, treasury management, financial services platforms, or banking products.
• Strong understanding of the corporate-to-bank ecosystem, including enterprise treasury needs and financial institution product strategies.
• Proven ability to develop sharp messaging and positioning for complex, multi-stakeholder solutions.
• Excellent written and verbal communication skills with experience presenting to senior audiences.
• Knowledge of key AI tools for content creation and how AI can support go-to-market product strategy.
• Experience working in a matrixed, global organization.
• Familiarity with financial data integration, connectivity platforms, or managed services models.
• Experience marketing to or working within financial institutions, fintech platforms, or payment providers.
• Familiarity with payment modernization standards such as ISO 20022, SWIFT, and real-time payment rails is a strong advantage.
• Experience with analysts, press, or industry associations is a plus.

Benefits

OpenText offers a thoughtfully designed benefits package supporting physical, emotional, and financial wellbeing. Competitive compensation includes variable and commission opportunities for eligible roles, vacation entitlement, and paid time off. More details are available during the hiring process.

Pay

Salary range: $98,080 - $147,120. Depending on education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and could be higher or lower than the posted range.