Product Marketing Manager
for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to decide sections: About the role (maybe "Impact Of This Role" and "a Day In The Life" combined?), Responsibilities (the day-in-life bullet points), Requirements (What You Bring), Qualifications (What You Have), Skills (maybe part of What You Bring), Benefits (Why Us includes benefits? It mentions culture, remote-first, recognition, etc. Not explicit benefits like health, but we can include as Benefits if content exists). Pay and Schedule: not mentioned, so we should NOT include those sections.
We must not create sections with placeholder text.
Thus sections: About the role (maybe a brief summary), Responsibilities, Requirements, Qualifications, Skills, Benefits.
We need to ensure we don't invent content.
Let's extract substantive content:
Who We Are: description of company, mission, Nautobot, etc. Could be About the role? Actually "Who We Are" is company overview, could be About the role? Usually About the role is about the position. But we have "Impact Of This Role" and "a Day In The Life". So we could treat "About the role" as the Impact Of This Role summary. Or we could combine Who We Are as About the company, but not required. The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should follow those headings if content exists.
Thus:
- About the role: we can use "Impact Of This Role" paragraph: "Reporting to the VP of Marketing, the Product Marketing Manager owns how and Nautobot and its associated applications show up in the market—translating product capability into clear, differentiated messaging that builds the brand, drives pipeline, and wins. This is a strategic, cross-functional role that sits at the center of our go-to-market motion. The first six months are about building the infrastructure that scales: establishing brand governance, messaging strategy, and cross-functional alignment. From there, the emphasis shifts to measurement, optimization, and strategic expansion into competitive positioning and customer insight."
That's substantive.
- Responsibilities: from "a Day In The Life" bullet points (though they are paragraphs). We can extract duties:
Brand-Governed Messaging Strategy & AI Workflow Design:
- Own the messaging strategy for our products and platform, ensuring every asset ladders up to a consistent, differentiated brand narrative tailored to distinct buyer personas.
- Lead the design of human-AI hybrid workflows for messaging creation—defining the governance frameworks, guardrails, and review gates that leverage AI for scale while protecting brand consistency, accuracy, and voice.
- Maintain and refine the messaging architecture—positioning, value propositions, proof points, and competitive framing—as the single source of truth for sales, demand generation, and content teams.
Cross-Functional Go-to-Market (GTM) Coordination:
- Establish yourself as a key member of the GTM team—the core operational unit comprising product marketing, sales, demand generation, and customer success—aligning all four around shared goals and a unified message.
- Drive product and feature launches end to end: readiness, sales enablement, campaign alignment, and post-launch measurement, motivating our target audience to take action.
- Partner with product management to translate roadmap and capability into market-ready narratives and collaborate cross-functionally to ensure marketing and business objectives are met.
Foundational Stakeholder Communication & Role Clarity:
- Establish regular communication cadences—sprint reviews, backlog refinements, and weekly syncs—with product, sales, and demand generation leadership.
- Define the messaging process explicitly: who owns messaging approval, who escalates brand concerns, and where the PMM holds authority on brand and message.
- Set clear expectations for the PMM role as both strategic curator and content producer—shaping and governing the narrative, not simply producing assets.
Measurement, Optimization & Strategic Expansion:
- Deliver regular monitoring, reporting, and analysis on messaging and content performance against defined goals; leverage insights and analytics to continuously optimize.
- Expand into competitive positioning and customer insight programs—win/loss analysis, voice of customer, and persona research—that sharpen differentiation over time.
- Ensure timely deployment of initiatives by managing stakeholders, budgets, timelines, and processes across the GTM team.
We can put these as
- items.
- Requirements: from "What You Bring": 6–8 years of product marketing experience, including software product marketing, with demonstrated ownership of messaging, positioning, and go-to-market for technical products. Networking knowledge is required; familiarity with NetDevOps and network automation concepts is strongly desired. A proven track record leading cross-functional GTM motions—coordinating product, sales, demand generation, sales enablement and customer success around launches and campaigns. Experience defining messaging governance, brand standards, and content workflows at scale; comfort designing or adopting AI-assisted content workflows with appropriate guardrails. A strong grasp of the marketing campaign process, from planning and briefing through creative development, production, and measurement. Experience with the modern martech stack—such as HubSpot, Google Analytics, and SEO/analytics tooling—to measure message and content performance. Analytical with a strong creative mindset; comfortable contributing to overarching strategy with the ability to shift to tactical execution. Comfortable learning and adapting to new tools and technologies.
We can list as bullet points.
- Qualifications: from "What You Have": Degree in marketing, business, communications, or a relevant field. Advanced marketing certifications from schools or martech platforms (preferable).
- Skills: maybe we could extract skills from What You Bring (like analytical, creative, etc.) but we already have Requirements. Could create Skills section for soft skills: Analytical with a strong creative mindset; comfortable contributing to overarching strategy with the ability to shift to tactical execution; Comfortable learning and adapting to new tools and technologies. But we might avoid duplication. However instruction: prefer a few substantive sections over many thin ones. Could combine Skills into Requirements or Qualifications. But we need to follow headings if we have content. We could create Skills section for things like "Analytical with a strong creative mindset; comfortable contributing to overarching strategy with the ability to shift to tactical execution; Comfortable learning and adapting to new tools and technologies." That's substantive.
- Benefits: from "Why Us": remote-first mindset, globally distributed team, virtual events, team-building sessions, culture of collaboration, inclusivity, shared purpose, recognition as Inc. Best Workplace, Inc. 5000, Gartner reports, compensation packages: base salary range, discretionary bonuses, option grants, comprehensive benefits package. Also mention "We believe in transparency..." etc. That's benefits.
We should not include Pay or Schedule sections as not specified.
We must not include boilerplate like EEO etc. Remove that.
Now produce HTML fragment:
About the role
Reporting to the VP of Marketing, the Product Marketing Manager owns how and Nautobot and its associated applications show up in the market—translating product capability into clear, differentiated messaging that builds the brand, drives pipeline, and wins. This is a strategic, cross-functional role that sits at the center of our go-to-market motion. The first six months are about building the infrastructure that scales: establishing brand governance, messaging strategy, and cross-functional alignment. From there, the emphasis shifts to measurement, optimization, and strategic expansion into competitive positioning and customer insight.
Responsibilities
- Own the messaging strategy for our products and platform, ensuring every asset ladders up to a consistent, differentiated brand narrative tailored to distinct buyer personas.
- Lead the design of human-AI hybrid workflows for messaging creation—defining the governance frameworks, guardrails, and review gates that leverage AI for scale while protecting brand consistency, accuracy, and voice.
- Maintain and refine the messaging architecture—positioning, value propositions, proof points, and competitive framing—as the single source of truth for sales, demand generation, and content teams.
- Establish yourself as a key member of the GTM team—the core operational unit comprising product marketing, sales, demand generation, and customer success—aligning all four around shared goals and a unified message.
- Drive product and feature launches end to end: readiness, sales enablement, campaign alignment, and post-launch measurement, motivating our target audience to take action.
- Partner with product management to translate roadmap and capability into market-ready narratives and collaborate cross-functionally to ensure marketing and business objectives are met.
- Establish regular communication cadences—sprint reviews, backlog refinements, and weekly syncs—with product, sales, and demand generation leadership.
- Define the messaging process explicitly: who owns messaging approval, who escalates brand concerns, and where the PMM holds authority on brand and message.
- Set clear expectations for the PMM role as both strategic curator and content producer—shaping and governing the narrative, not simply producing assets.
- Deliver regular monitoring, reporting, and analysis on messaging and content performance against defined goals; leverage insights and analytics to continuously optimize.
- Expand into competitive positioning and customer insight programs—win/loss analysis, voice of customer, and persona research—that sharpen differentiation over time.
- Ensure timely deployment of initiatives by managing stakeholders, budgets, timelines, and processes across the GTM team.
Requirements
- 6–8 years of product marketing experience, including software product marketing, with demonstrated ownership of messaging, positioning, and go-to-market for technical products.
- Networking knowledge is required; familiarity with NetDevOps and network automation concepts is strongly desired.
- A proven track record leading cross-functional GTM motions—coordinating product, sales, demand generation, sales enablement and customer success around launches and campaigns.
- Experience defining messaging governance, brand standards, and content workflows at scale; comfort designing or adopting AI-assisted content workflows with appropriate guardrails.
- A strong grasp of the marketing campaign process, from planning and briefing through creative development, production, and measurement.
- Experience with the modern martech stack—such as HubSpot, Google Analytics, and SEO/analytics tooling—to measure message and content performance.
Qualifications
- Degree in marketing, business, communications, or a relevant field.
- Advanced marketing certifications from schools or martech platforms (preferable).
Skills
- Analytical with a strong creative mindset; comfortable contributing to overarching strategy with the ability to shift to tactical execution.
- Comfortable learning and adapting to new tools and technologies.
Benefits
- Remote‑first mindset with a globally distributed team; virtual events, team‑building sessions, and day‑to‑day collaboration keep you connected.
- Culture rooted in collaboration, inclusivity, and shared purpose; every voice heard and every idea valued.
- Recognized as an Inc. Best Workplace and named to the Inc. 5000 list of fastest‑growing private companies.
for prose. We need to decide sections: About the role (maybe "Impact Of This Role" and "a Day In The Life" combined?), Responsibilities (the day-in-life bullet points), Requirements (What You Bring), Qualifications (What You Have), Skills (maybe part of What You Bring), Benefits (Why Us includes benefits? It mentions culture, remote-first, recognition, etc. Not explicit benefits like health, but we can include as Benefits if content exists). Pay and Schedule: not mentioned, so we should NOT include those sections. We must not create sections with placeholder text. Thus sections: About the role (maybe a brief summary), Responsibilities, Requirements, Qualifications, Skills, Benefits. We need to ensure we don't invent content. Let's extract substantive content: Who We Are: description of company, mission, Nautobot, etc. Could be About the role? Actually "Who We Are" is company overview, could be About the role? Usually About the role is about the position. But we have "Impact Of This Role" and "a Day In The Life". So we could treat "About the role" as the Impact Of This Role summary. Or we could combine Who We Are as About the company, but not required. The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should follow those headings if content exists. Thus: - About the role: we can use "Impact Of This Role" paragraph: "Reporting to the VP of Marketing, the Product Marketing Manager owns how and Nautobot and its associated applications show up in the market—translating product capability into clear, differentiated messaging that builds the brand, drives pipeline, and wins. This is a strategic, cross-functional role that sits at the center of our go-to-market motion. The first six months are about building the infrastructure that scales: establishing brand governance, messaging strategy, and cross-functional alignment. From there, the emphasis shifts to measurement, optimization, and strategic expansion into competitive positioning and customer insight." That's substantive. - Responsibilities: from "a Day In The Life" bullet points (though they are paragraphs). We can extract duties: Brand-Governed Messaging Strategy & AI Workflow Design: - Own the messaging strategy for our products and platform, ensuring every asset ladders up to a consistent, differentiated brand narrative tailored to distinct buyer personas. - Lead the design of human-AI hybrid workflows for messaging creation—defining the governance frameworks, guardrails, and review gates that leverage AI for scale while protecting brand consistency, accuracy, and voice. - Maintain and refine the messaging architecture—positioning, value propositions, proof points, and competitive framing—as the single source of truth for sales, demand generation, and content teams. Cross-Functional Go-to-Market (GTM) Coordination: - Establish yourself as a key member of the GTM team—the core operational unit comprising product marketing, sales, demand generation, and customer success—aligning all four around shared goals and a unified message. - Drive product and feature launches end to end: readiness, sales enablement, campaign alignment, and post-launch measurement, motivating our target audience to take action. - Partner with product management to translate roadmap and capability into market-ready narratives and collaborate cross-functionally to ensure marketing and business objectives are met. Foundational Stakeholder Communication & Role Clarity: - Establish regular communication cadences—sprint reviews, backlog refinements, and weekly syncs—with product, sales, and demand generation leadership. - Define the messaging process explicitly: who owns messaging approval, who escalates brand concerns, and where the PMM holds authority on brand and message. - Set clear expectations for the PMM role as both strategic curator and content producer—shaping and governing the narrative, not simply producing assets. Measurement, Optimization & Strategic Expansion: - Deliver regular monitoring, reporting, and analysis on messaging and content performance against defined goals; leverage insights and analytics to continuously optimize. - Expand into competitive positioning and customer insight programs—win/loss analysis, voice of customer, and persona research—that sharpen differentiation over time. - Ensure timely deployment of initiatives by managing stakeholders, budgets, timelines, and processes across the GTM team. We can put these as
- items.
- Requirements: from "What You Bring": 6–8 years of product marketing experience, including software product marketing, with demonstrated ownership of messaging, positioning, and go-to-market for technical products. Networking knowledge is required; familiarity with NetDevOps and network automation concepts is strongly desired. A proven track record leading cross-functional GTM motions—coordinating product, sales, demand generation, sales enablement and customer success around launches and campaigns. Experience defining messaging governance, brand standards, and content workflows at scale; comfort designing or adopting AI-assisted content workflows with appropriate guardrails. A strong grasp of the marketing campaign process, from planning and briefing through creative development, production, and measurement. Experience with the modern martech stack—such as HubSpot, Google Analytics, and SEO/analytics tooling—to measure message and content performance. Analytical with a strong creative mindset; comfortable contributing to overarching strategy with the ability to shift to tactical execution. Comfortable learning and adapting to new tools and technologies.
We can list as bullet points.
- Qualifications: from "What You Have": Degree in marketing, business, communications, or a relevant field. Advanced marketing certifications from schools or martech platforms (preferable).
- Skills: maybe we could extract skills from What You Bring (like analytical, creative, etc.) but we already have Requirements. Could create Skills section for soft skills: Analytical with a strong creative mindset; comfortable contributing to overarching strategy with the ability to shift to tactical execution; Comfortable learning and adapting to new tools and technologies. But we might avoid duplication. However instruction: prefer a few substantive sections over many thin ones. Could combine Skills into Requirements or Qualifications. But we need to follow headings if we have content. We could create Skills section for things like "Analytical with a strong creative mindset; comfortable contributing to overarching strategy with the ability to shift to tactical execution; Comfortable learning and adapting to new tools and technologies." That's substantive.
- Benefits: from "Why Us": remote-first mindset, globally distributed team, virtual events, team-building sessions, culture of collaboration, inclusivity, shared purpose, recognition as Inc. Best Workplace, Inc. 5000, Gartner reports, compensation packages: base salary range, discretionary bonuses, option grants, comprehensive benefits package. Also mention "We believe in transparency..." etc. That's benefits.
We should not include Pay or Schedule sections as not specified.
We must not include boilerplate like EEO etc. Remove that.
Now produce HTML fragment:
About the role
Reporting to the VP of Marketing, the Product Marketing Manager owns how and Nautobot and its associated applications show up in the market—translating product capability into clear, differentiated messaging that builds the brand, drives pipeline, and wins. This is a strategic, cross-functional role that sits at the center of our go-to-market motion. The first six months are about building the infrastructure that scales: establishing brand governance, messaging strategy, and cross-functional alignment. From there, the emphasis shifts to measurement, optimization, and strategic expansion into competitive positioning and customer insight.
Responsibilities
- Own the messaging strategy for our products and platform, ensuring every asset ladders up to a consistent, differentiated brand narrative tailored to distinct buyer personas.
- Lead the design of human-AI hybrid workflows for messaging creation—defining the governance frameworks, guardrails, and review gates that leverage AI for scale while protecting brand consistency, accuracy, and voice.
- Maintain and refine the messaging architecture—positioning, value propositions, proof points, and competitive framing—as the single source of truth for sales, demand generation, and content teams.
- Establish yourself as a key member of the GTM team—the core operational unit comprising product marketing, sales, demand generation, and customer success—aligning all four around shared goals and a unified message.
- Drive product and feature launches end to end: readiness, sales enablement, campaign alignment, and post-launch measurement, motivating our target audience to take action.
- Partner with product management to translate roadmap and capability into market-ready narratives and collaborate cross-functionally to ensure marketing and business objectives are met.
- Establish regular communication cadences—sprint reviews, backlog refinements, and weekly syncs—with product, sales, and demand generation leadership.
- Define the messaging process explicitly: who owns messaging approval, who escalates brand concerns, and where the PMM holds authority on brand and message.
- Set clear expectations for the PMM role as both strategic curator and content producer—shaping and governing the narrative, not simply producing assets.
- Deliver regular monitoring, reporting, and analysis on messaging and content performance against defined goals; leverage insights and analytics to continuously optimize.
- Expand into competitive positioning and customer insight programs—win/loss analysis, voice of customer, and persona research—that sharpen differentiation over time.
- Ensure timely deployment of initiatives by managing stakeholders, budgets, timelines, and processes across the GTM team.
Requirements
- 6–8 years of product marketing experience, including software product marketing, with demonstrated ownership of messaging, positioning, and go-to-market for technical products.
- Networking knowledge is required; familiarity with NetDevOps and network automation concepts is strongly desired.
- A proven track record leading cross-functional GTM motions—coordinating product, sales, demand generation, sales enablement and customer success around launches and campaigns.
- Experience defining messaging governance, brand standards, and content workflows at scale; comfort designing or adopting AI-assisted content workflows with appropriate guardrails.
- A strong grasp of the marketing campaign process, from planning and briefing through creative development, production, and measurement.
- Experience with the modern martech stack—such as HubSpot, Google Analytics, and SEO/analytics tooling—to measure message and content performance.
Qualifications
- Degree in marketing, business, communications, or a relevant field.
- Advanced marketing certifications from schools or martech platforms (preferable).
Skills
- Analytical with a strong creative mindset; comfortable contributing to overarching strategy with the ability to shift to tactical execution.
- Comfortable learning and adapting to new tools and technologies.
Benefits
- Remote‑first mindset with a globally distributed team; virtual events, team‑building sessions, and day‑to‑day collaboration keep you connected.
- Culture rooted in collaboration, inclusivity, and shared purpose; every voice heard and every idea valued.
- Recognized as an Inc. Best Workplace and named to the Inc. 5000 list of fastest‑growing private companies.