Product Marketing Manager
About the role
Own the adjacent product portfolio, including sleepmask, and drive category growth, adoption, and in-market performance. This isn't a lateral move. We built Loop by going all in from day one. You’ll lead go-to-market execution, pricing, positioning, and lifecycle marketing across the adjacent portfolio while partnering cross-functionally to bring products to market and optimise them over time.
Responsibilities
- Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end
- Support portfolio growth through pricing, promotional planning, and channel-specific positioning recommendations
- Develop product messaging, launch materials, and campaign support plans for different audiences and use cases
- Partner cross-functionally to deliver consistent product storytelling across retail and digital channels
- Analyse customer feedback, market trends, and performance data to identify optimisation opportunities
- Recommend adjustments to pricing, positioning, promotions, and lifecycle support based on in-market learnings
- Contribute portfolio insight and category expertise into cross-functional planning discussions
- Collaborate with adjacent portfolios on sleep-related storytelling and retail positioning where relevant
Requirements
Experience in product marketing, portfolio marketing, category marketing, or go-to-market execution within consumer products or related categories
Strong understanding of pricing, positioning, promotional planning, and channel dynamics
Ability to analyse customer insight, market trends, and performance data to support decision-making
Experience collaborating cross-functionally across Product, Commercial, Brand, and Operations teams
Strong communication skills with the ability to align stakeholders around launches and portfolio priorities
You work independently and know when to involve others
You’re comfortable with change and ambiguity
You know when work is ready to ship, and when it can evolve
You want your work to matter, not just exist
Qualifications
Experience in product marketing, portfolio marketing, category marketing, or go-to-market execution within consumer products or related categories
Strong understanding of pricing, positioning, promotional planning, and channel dynamics
Ability to analyse customer insight, market trends, and performance data to support decision-making
Experience collaborating cross-functionally across Product, Commercial, Brand, and Operations teams
Strong communication skills with the ability to align stakeholders around launches and portfolio priorities
You work independently and know when to involve others
You’re comfortable with change and ambiguity
You know when work is ready to ship, and when it can evolve
You want your work to matter, not just exist
Skills
Experience in product marketing, portfolio marketing, category marketing, or go-to-market execution within consumer products or related categories
Strong understanding of pricing, positioning, promotional planning, and channel dynamics
Ability to analyse customer insight, market trends, and performance data to support decision-making
Experience collaborating cross-functionally across Product, Commercial, Brand, and Operations teams
Strong communication skills with the ability to align stakeholders around launches and portfolio priorities
You work independently and know when to involve others
You’re comfortable with change and ambiguity
You know when work is ready to ship, and when it can evolve
You want your work to matter, not just exist
Benefits
Based on internal benchmarks and market data, we expect the salary range for this role in our New York City office to be $115,000 - $135,000 per year.
Pay
Final salary is based on a number of factors such as location, relevant prior experience, and specific skills or expertise.
Schedule
Hybrid Experience: 5+ years product marketing, go-to-market execution, and portfolio optimisation experience