Product Marketing Manager

Key Responsibilities

• Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities.
• Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets.
• Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
• Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.

KPI Analysis and Reporting

• Establish a regular reporting cadence to enable monitoring of key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, and client satisfaction score as well as campaign performance metrics.
• Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making.
• Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.

Sales Alignment and Enablement

• Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning.
• Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations.
• Act as a strategic partner to sales, ensuring feedback loops are in place to refine messaging, offers, and client engagement strategies.

Collaboration and Alignment

• Build strong relationships with sales teams and other portfolio pillars, including attendee marketing and content & audience teams, to ensure alignment on shared goals.
• Partner with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance client experiences.
• Ensure that the commercial value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.

Data-Driven Strategy Development

• Leverage account intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth.
• Champion innovation by integrating advanced tools and technologies, such as AI, to scale and personalize marketing efforts.