Product Marketing Manager

About the role

We are seeking a strategic, customer-focused, and data-driven Product Marketing Manager to shape how our lending products and experiences are positioned, launched, and adopted.

Responsibilities

• Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
• Lead go-to-market planning and execution for new products, features, pricing updates, and experience enhancements
• Partner with Product, Analytics, Research, Compliance, Legal, and Marketing teams to bring customer-informed strategies to market
• Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
• Define and evolve audience segments to improve acquisition, onboarding, adoption, retention, and repeat usage
• Create messaging frameworks, launch materials, creative briefs, and enablement content that support consistent customer experiences
• Measure performance, evaluate experiments, and identify opportunities to improve business outcomes through data-driven decision making
• Identify opportunities to improve workflows and marketing effectiveness, including responsible use of AI to accelerate analysis, content development, and campaign execution

Requirements

• 4+ years of product marketing experience, bachelor's degree or higher, or equivalent combination of education and experience
• Consumer lending, banking, fintech experience preferred
• Experience developing positioning, messaging, go-to-market strategies, and customer value propositions for consumer products or services
• Strong analytical and customer research skills with the ability to turn insights into clear business recommendations
• Demonstrated ability to independently manage initiatives and deliver high-quality outcomes in a fast-paced environment
• Experience collaborating across multiple functions and influencing stakeholders without direct authority
• Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging
• Sound judgment and attention to detail, especially when balancing customer needs, business goals, compliance requirements, and execution timelines
• You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle
• You take ownership of your work, proactively identify opportunities for improvement, and adapt your approach based on feedback and evolving business needs

Qualifications

• Sound judgment and attention to detail, especially when balancing customer needs, business goals, compliance requirements, and execution timelines
• You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle
• You take ownership of your work, proactively identify opportunities for improvement, and adapt your approach based on feedback and evolving business needs

Skills

• Strong analytical and customer research skills
• Ability to turn insights into clear business recommendations
• Experience collaborating across multiple functions
• Independent initiative and delivery of high-quality outcomes
• Use of AI to improve work processes
• Ownership and adaptability in work approach

Benefits

• Medical, dental, and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave

Pay

The target base salary range for this position is $135,000 - $159,000.

Schedule

Primarily PT. Teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered.